Virtual assistants for
Lead Generation
A sales development rep you do not have to recruit, train, manage or replace. One dedicated VA researches, reaches out and books the calls your closers take. Here is what an outsourced SDR delivers.
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Researches and qualifies leads against your ideal customer profile, sourced from LinkedIn, industry databases and your existing CRM, with a reason on every row.
Runs multi-step email sequences using your tools and your messaging, measured on replies and meetings rather than volume sent.
Sends connection requests and follow-ups, and engages with prospects' content to warm them up before outreach.
Works the replies, asks the qualifying questions you set, manages your booking link, sends the prep and confirms attendance.
Keeps the pipeline accurate: contact details updated, activities logged, deals moved between stages, duplicates removed.
Re-engages cold and dormant leads with sequenced follow-ups so opportunities do not fall through the cracks.
An SDR agency sells you a share of a rep and a share of a playbook. The rep is on several accounts, the messaging is templated across clients, the data lives in the agency's stack, and when the contract ends the pipeline and the learning leave with it.
A dedicated SDR VA is one person on your account alone, working inside your CRM and your domain, so every prospect, sequence and reply is yours and stays yours. They learn your market and your objections and get better month by month. A UK team supervises quality, and if the fit is wrong we replace the person and carry the handover. The cost is a fraction of a UK SDR salary with the overheads that come with it, and there is no agency margin on top.

With Ant Assist the entry rate is £5 per hour for the first 6 months on the Entry tier, 3 months on Mid, 1 month on Expert.
| RecommendedAnt Assist£880 a month£800 a month for the first 6 months at £5/hour | UK in-house hire~£3,363/mo | UK agencyapprox. £3,500 to £4,500 | |
|---|---|---|---|
| Who manages the work | IncludedOur UK team supervises | Not includedYou do | PartlyThe agency |
| Recruitment and onboarding | IncludedIncluded | Not includedYou recruit and train | IncludedThe agency matches |
| Employer NI and pension | IncludedNone to pay | Not includedYou pay both | PartlyBuilt into the rate |
| Office and equipment | IncludedIncluded | Not includedYou provide | PartlyVaries by agency |
| Holiday and sick cover | IncludedCover provided | Not includedYou find cover | PartlyVaries by agency |
| Replacement if it is not right | IncludedReplaced, no restart cost | Not includedRe-hire from scratch | PartlyVaries by agency |
| Contract | IncludedRolling monthly, 30 days' notice | Not includedEmployment contract | PartlyVaries by agency |
UK agency figures are an approximate range around the £25 per hour agency benchmark our calculator uses.
These are typical estimates. Get your exact numbers in the full calculator. Or read how much a virtual assistant costs in the UK.
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One dedicated SDR VA, from £5 per hour. Book a free 15-minute call.
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