Live chat virtual assistant replying to customers
Customer Service VA · Live Chat Support

Live Chat Virtual Assistant

A chat widget with nobody behind it loses the visitor who was about to buy. One dedicated VA staffs your chat during your hours, answers in your voice and books the next step. Here is how it works.

Pre-sale questionsSupport chatLead captureHandover to you
✓ From £5/hour ✓ UK-managed ✓ Dedicated VA, not shared ✓ 3-month probation, no penalty to leave
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What They Handle

What a live chat virtual assistant does

Answers pre-sale questions while the visitor is still there

Product, pricing, delivery and availability questions answered in the minute they are asked, from your knowledge base and your rules.

TidioLiveChatShopify

Handles support chat end to end

Order status, account questions, how-to problems and routine complaints resolved in the chat, with the ticket logged in your helpdesk.

ZendeskGorgiasLiveChatHelp Scout

Captures and qualifies leads

Asks the qualifying questions you set, collects contact details, and books the demo or call through your booking link.

HubSpotSalesforcePipedrive

Escalates with context

Anything outside their scope goes to you or a named colleague immediately, with the transcript and a one-line summary attached.

ZendeskSlackMicrosoft Teams

Keeps the queue moving across channels

Chat, email and helpdesk tickets worked from one seat so a visitor who switches channel does not start again.

ZendeskGorgiasOutlookGmail

Improves the answers over time

Turns the questions that keep coming up into canned responses and help articles, so the chat gets faster every month.

Help ScoutZendeskTidio
Dedicated vs chatbot

A dedicated chat VA vs a chatbot or a shared chat agency

A chatbot answers what it has been scripted to answer and hands off the rest, usually to nobody. A shared chat agency puts a rotating agent on your widget.

A dedicated chat VA is one named person who stays on your chat every day. Keep the bot for after-hours triage; your VA takes over the moment your hours start.

Ant Assist

Dedicated chat VA

Who answers
One named person who learns your products and customers
Handling
Reads a hesitant buyer and offers the next step
Best for
Staying on your chat every day
Ant Assist fit
Takes over the moment your hours start

Chatbot

Who answers
Only what it has been scripted to answer
Handling
Hands off the rest, usually to nobody
Best for
After-hours triage
Ant Assist fit
Keep it for after-hours triage

Shared chat agency

Who answers
A rotating agent also on twenty other widgets
Handling
Works from a script you wrote once
Best for
Scripted cover from a shared team
Ant Assist fit
Not provided by Ant Assist

Explore more VA types

Not the right fit? Compare other VA types

Who It's For

Who a live chat VA is for

  1. Stores where chat drives sales Pre-sale questions answered in the moment, baskets recovered.
  2. SaaS and services with demos to book Your VA qualifies visitors and books the call while interest is live.
  3. Teams answering chat late A dedicated VA gives your chat widget a real person.
  4. Support teams without headcount to add One VA covers chat, email and tickets, supervision included.
Live chat virtual assistant with a chat progress card: open, resolved, avg reply
Cost Comparison

What a live chat VA costs

With Ant Assist the entry rate is £5 per hour for the first 6 months on the Entry tier, 3 months on Mid, 1 month on Expert.

A dedicated Ant Assist VA compared with a UK in-house hire and a UK agency, full time.
What you get RecommendedAnt Assist UK in-house hire UK agency
Monthly cost Standard price £952 a month, introductory price £800 for the first 6 months ~£2,866 approx. £3,500 to £4,500
Who manages the work IncludedOur UK team supervises Not includedYou do PartlyThe agency
Recruitment and onboarding IncludedIncluded Not includedYou recruit and train IncludedThe agency matches
Employer NI and pension IncludedNone to pay Not includedYou pay both PartlyBuilt into the rate
Office and equipment IncludedIncluded Not includedYou provide PartlyVaries by agency
Holiday and sick cover IncludedCover provided Not includedYou find cover PartlyVaries by agency
Replacement if it is not right IncludedReplaced, no restart cost Not includedRe-hire from scratch PartlyVaries by agency
Contract Included12-month term, 3-month probation Not includedEmployment contract PartlyVaries by agency

Entry offer: standard rate £5.95, introductory offer £5/hour for your first 6 months.

UK agency figures are an approximate range around the £25 per hour agency benchmark our calculator uses.

What the £5/hour entry rate includes

  • Dedicated VA, never shared
  • UK-hour aligned support
  • Management and supervision included
  • Recruitment and onboarding included
  • Office infrastructure included
  • VA replacement available
  • No NI, pension, or holiday costs
  • 3-month probation, no penalty to leave

These are typical estimates. Get your exact numbers in the full calculator. Or read how much a virtual assistant costs in the UK.

Calculate your exact savings
Process

How to hire a live chat VA

1
First call
A short call about your tasks, your tools and the hours you need covered.
2
Matching
We pick a VA from our in-house team for your work and introduce them to you.
3
Onboarding
Together we write down your rules and set up your access before day one.
4
Live cover
Your VA starts on your hours from our managed office, supervised from the UK.
5
Ongoing management
A UK team reviews the work each week; hours scale up or down as you need.
Why Managed

Why a managed chat VA beats a bot or a marketplace

Managed, not just placed.
Your VA is recruited, trained and supervised from our own in-house office. Not a shared agent pool, not a freelancer profile.
Replaceable without restart cost.
If the fit is wrong, we replace the VA and carry the handover. No re-recruitment, no starting from zero.
No NI, pension, or holiday overhead.
One hourly rate; the employment costs sit with us.
Language and cultural alignment with UK customers.
Trained on your tone of voice and your scenarios before they answer a single chat.
Your data stays yours.
Every VA signs an NDA and a data-processing agreement, works through password managers, and you can revoke access at any time.
3-month probation, no penalty to leave.
The initial term is 12 months, including a 3-month probation in which you can end the engagement without penalty. After 12 months it continues monthly with 30 days' notice.
Rated 5.0 on Google.Trusted by our clients
FAQ

Common questions about hiring a live chat virtual assistant

Yes. Your VA works as a named agent inside your own chat platform, whether it is a standalone widget, a helpdesk with chat built in or a marketplace messaging tool, so transcripts, ratings and customer records stay in your account. Onboarding covers your canned answers, your knowledge base and your escalation rules before the first chat is answered.

During the hours you buy, a visitor gets a human reply while they are still on the page, which is the point of staffing chat with a person rather than a form. Agree a first-reply target at onboarding and review it in the weekly numbers; when traffic peaks beyond one person, chat is split between two VAs or the overflow goes to a bot you already have.

Yes, within the rules you set. Pre-sale questions are answered while the buyer is deciding, the next step is offered, a demo is booked or order details taken, and a lead that needs a specialist is qualified and handed over with the transcript. Prices and promises come from your material, never invented on the chat.

Your choice: an offline form the VA works through first thing, a bot for after-hours triage with the VA taking over in the morning, or extended and weekend cover at additional cost when the traffic justifies it. Whatever you choose, nobody is left waiting on a widget that nobody is behind.

From a written voice guide with real examples, the canned answers you approve, and a first week in which every reply is reviewed before release. After that, transcripts are sampled weekly and corrections go into the answer library, so the chat improves over time rather than drifting.

By the hour, never by the chat. £5 per hour for the first 6 months on the Entry tier; after the promotion the customer service rate card applies: £5.95 per hour full time (£952 a month for 160 hours) or £6.50 per hour part time (£520 a month for 80 hours). A busy day costs the same as a quiet one, and recruitment, supervision and office costs are included with no employer costs on your side.

Didn't find your answer? Browse more common questions in the Help Center.

Get Started

Put a person on your chat.

One dedicated live chat VA, from £5 per hour. Book a free 15-minute call.

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Discovery callRole briefVA matchedOnboarded into your tools

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