
Live Chat Virtual Assistant
A chat widget with nobody behind it loses the visitor who was about to buy. One dedicated VA staffs your chat during your hours, answers in your voice and books the next step. Here is how it works.
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What a live chat virtual assistant does
Answers pre-sale questions while the visitor is still there
Product, pricing, delivery and availability questions answered in the minute they are asked, from your knowledge base and your rules.
Handles support chat end to end
Order status, account questions, how-to problems and routine complaints resolved in the chat, with the ticket logged in your helpdesk.
Captures and qualifies leads
Asks the qualifying questions you set, collects contact details, and books the demo or call through your booking link.
Escalates with context
Anything outside their scope goes to you or a named colleague immediately, with the transcript and a one-line summary attached.
Keeps the queue moving across channels
Chat, email and helpdesk tickets worked from one seat so a visitor who switches channel does not start again.
Improves the answers over time
Turns the questions that keep coming up into canned responses and help articles, so the chat gets faster every month.
A dedicated chat VA vs a chatbot or a shared chat agency
A chatbot answers what it has been scripted to answer and hands off the rest, usually to nobody. A shared chat agency puts a rotating agent on your widget.
A dedicated chat VA is one named person who stays on your chat every day. Keep the bot for after-hours triage; your VA takes over the moment your hours start.
Dedicated chat VA
- Who answers
- One named person who learns your products and customers
- Handling
- Reads a hesitant buyer and offers the next step
- Best for
- Staying on your chat every day
- Ant Assist fit
- Takes over the moment your hours start
Chatbot
- Who answers
- Only what it has been scripted to answer
- Handling
- Hands off the rest, usually to nobody
- Best for
- After-hours triage
- Ant Assist fit
- Keep it for after-hours triage
Shared chat agency
- Who answers
- A rotating agent also on twenty other widgets
- Handling
- Works from a script you wrote once
- Best for
- Scripted cover from a shared team
- Ant Assist fit
- Not provided by Ant Assist
Explore more VA types
Not the right fit? Compare other VA types
Who a live chat VA is for
- Stores where chat drives sales Pre-sale questions answered in the moment, baskets recovered.
- SaaS and services with demos to book Your VA qualifies visitors and books the call while interest is live.
- Teams answering chat late A dedicated VA gives your chat widget a real person.
- Support teams without headcount to add One VA covers chat, email and tickets, supervision included.

What a live chat VA costs
With Ant Assist the entry rate is £5 per hour for the first 6 months on the Entry tier, 3 months on Mid, 1 month on Expert.
| What you get | RecommendedAnt Assist | UK in-house hire | UK agency |
|---|---|---|---|
| Monthly cost | Standard price £952 a month, introductory price £800 for the first 6 months | ~£2,866 | approx. £3,500 to £4,500 |
| Who manages the work | IncludedOur UK team supervises | Not includedYou do | PartlyThe agency |
| Recruitment and onboarding | IncludedIncluded | Not includedYou recruit and train | IncludedThe agency matches |
| Employer NI and pension | IncludedNone to pay | Not includedYou pay both | PartlyBuilt into the rate |
| Office and equipment | IncludedIncluded | Not includedYou provide | PartlyVaries by agency |
| Holiday and sick cover | IncludedCover provided | Not includedYou find cover | PartlyVaries by agency |
| Replacement if it is not right | IncludedReplaced, no restart cost | Not includedRe-hire from scratch | PartlyVaries by agency |
| Contract | Included12-month term, 3-month probation | Not includedEmployment contract | PartlyVaries by agency |
Entry offer: standard rate £5.95, introductory offer £5/hour for your first 6 months.
UK agency figures are an approximate range around the £25 per hour agency benchmark our calculator uses.
What the £5/hour entry rate includes
- Dedicated VA, never shared
- UK-hour aligned support
- Management and supervision included
- Recruitment and onboarding included
- Office infrastructure included
- VA replacement available
- No NI, pension, or holiday costs
- 3-month probation, no penalty to leave
These are typical estimates. Get your exact numbers in the full calculator. Or read how much a virtual assistant costs in the UK.
Calculate your exact savingsHow to hire a live chat VA
Why a managed chat VA beats a bot or a marketplace
Common questions about hiring a live chat virtual assistant
Didn't find your answer? Browse more common questions in the Help Center.
Put a person on your chat.
One dedicated live chat VA, from £5 per hour. Book a free 15-minute call.
A free 15-minute call, no obligation. Or get an instant estimate with the calculator.