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Lead Generation VA · Appointment Setting

Appointment Setting Virtual Assistant: qualified calls in your diary from £5 per hour

An appointment setting virtual assistant does one thing well: puts qualified conversations in your calendar. Your VA works the leads you already have and the prospects they research, asks the qualifying questions you set, books the discovery call through your link, sends the prep and the reminders, and chases the no-shows. It is the booking end of our lead generation virtual assistant service: UK-managed, based in our Cairo office, working inside your CRM and your calendar on your hours, from £5 per hour on the entry rate, on a rolling monthly agreement.

Lead qualificationCall bookingConfirmations and remindersNo-show recovery
From £5/hour UK-managed Dedicated VA, not shared No long-term contract
What They Handle

What an appointment setting VA does

Qualifies inbound leads

Every enquiry, form fill and reply gets a same-day response and the qualifying questions you set, so only prospects who fit reach your diary.

Books the discovery call

Manages your booking link, finds the slot, books it in your calendar and confirms with the prospect, with the notes attached for you.

Sends prep and reminders

The agenda, the joining details and a reminder the day before, so the call happens and starts well.

Recovers no-shows

Missed calls are rebooked the same day with a polite chase sequence; the ones who go quiet move into nurture rather than being lost.

Keeps the CRM straight

Every touch logged, every stage moved, every booked call recorded against the source, so you can see which channels produce meetings.

Follows up after the call

Sends the agreed next steps, books the second meeting and keeps the deal moving while your attention is elsewhere.

Different stack? These are examples. Your VA is trained on your CRM, your booking tool and your qualifying script during onboarding, and works inside your accounts.

Dedicated vs agency

A dedicated appointment setter vs a pay-per-meeting agency

A pay-per-meeting agency is paid for booked meetings, so it books meetings: the qualification is loose, the prospects are often surprised to be on the call, and the no-show rate tells the story. The agency's targeting is theirs; the reputation is yours.

A dedicated VA is paid for the hours and measured on the meetings that happen and convert. They work from your ideal customer profile, your qualifying questions and your tone, inside your CRM, and they stay: the same person books your calls in month six as in month one, and knows which prospects you closed. If the fit is wrong, we replace the person and carry the handover.

Who It's For

Who an appointment setting virtual assistant is built for

Founders and consultants who sell on a call

The calendar is the pipeline. A VA who keeps it full of qualified calls is the difference between a good month and a quiet one.

Sales teams that lose leads to slow follow-up

Inbound leads answered in an hour convert; answered in a day, they have gone elsewhere. Your VA answers in the hour.

Agencies, advisers and B2B services with a discovery-call funnel

Qualification, booking, reminders and no-show recovery are a full-time job at volume. One VA runs the whole funnel.

Businesses already running outreach

Cold email and LinkedIn generate replies; someone has to turn replies into meetings. Pair this page with outsourced cold calling or LinkedIn outreach.

Cost Comparison

What an appointment setting VA costs in the UK

The entry rate is £5 per hour for the first 6 months on the Entry tier, 3 months on Mid, 1 month on Expert. It covers your dedicated VA's time, our office facilities in Cairo, and the supervision and management that keep quality up. After the promotion, the lead generation rate card applies: £5.50 per hour full time on the Entry tier (160 hours a month, £880) or £6.50 per hour part time (80 hours a month, £520), with Mid at £6.33 and Expert at £6.88 per hour full time.

Set that against a UK in-house sales development hire once salary, employer National Insurance, pension, holiday and a desk are counted; the comparison card on this page shows the calculator's model, and the full calculator gives your figures for your hours.

UK In-House · Entry level
UK in-house SDR (calculator model)
£2,634 a month gross salary, full time (the calculator's lead-generation benchmark, ONS ASHE 2025)
Monthly salary£2,634
Benefits (5% of salary)£132
Equipment and office£442
Management time (2 hrs a week)£156
~£3,363/mo
~£40,355 / year
Ant Assist VA · Entry
Dedicated Appointment Setting Virtual Assistant
160 hrs a month · £5/hour for the first 6 months (£800/mo), then £5.50/hour on the lead generation rate card
VA hours (160h × £5.50/hour standard rate)£880
Management and supervisionIncluded
Recruitment and onboardingIncluded
Office infrastructureIncluded
£880/mo
£10,560 / year at the standard rate
You save ~£29,795 / year at the standard rate (est.)

What the £5/hour entry rate includes

  • Dedicated VA, never shared
  • UK-hour aligned support
  • Management and supervision included
  • Recruitment and onboarding included
  • Office infrastructure included
  • VA replacement available
  • No NI, pension, or holiday costs
  • No long-term contract, rolling monthly

These are typical estimates. Get your exact numbers in the full calculator.

Calculate your exact savings →
Process

How to hire an appointment setter: from first call to booked calls

1
First call
A 15-minute call about who you sell to, where your leads come from, your booking tool and the hours you need.
2
Matching
We select a VA from our in-house team with experience of your kind of sales cycle and introduce them to you.
3
Onboarding
Together we write the ideal customer profile, the qualifying questions, the booking rules and the tone, and connect your CRM and calendar through a password manager.
4
Live
Most clients have their VA active within 5 to 7 working days of signing up, and at full productivity within the first two weeks.
5
Ongoing management
A UK team supervises quality, reviews the booked-versus-held numbers with your VA, and tightens the qualification with you.
Why Managed

Why a managed appointment setter beats an agency or a freelancer

Managed, not just placed.
Your VA is recruited, trained and supervised from our own in-house office. Not a shared pool, not a freelancer profile.
Replaceable without restart cost.
If the fit is wrong, we replace the VA and carry the handover. No re-recruitment, no starting from zero.
No NI, pension, or holiday overhead.
One hourly rate; the employment costs sit with us.
Language and cultural alignment with UK prospects.
Trained on your tone and your market before they speak to anyone on your behalf.
Your data stays yours.
Every VA signs an NDA and a data-processing agreement, works inside your CRM through password managers, and you can revoke access at any time.
Rolling monthly.
Scale hours up or down, pause, or cancel with 30 days' notice.
Rated 5.0 on Google.Trusted by our clients
FAQ

Common questions about hiring an appointment setting virtual assistant

Our VAs are experienced with CRMs including HubSpot, Pipedrive, Salesforce, and Zoho, as well as outreach platforms like Apollo, Lemlist, Mailshake, and Instantly. They also work with LinkedIn Sales Navigator, Hunter.io, and other prospecting tools. If you use something not listed, let us know during onboarding.

Yes. Your VA works under your brand and sends emails from your domain and can manage outreach via your LinkedIn account or a connected tool. All messaging is drafted to your tone and reviewed by you before sequences go live.

We work with you to define your ideal customer profile (ICP) before any prospecting starts. Your VA only researches and contacts prospects who match that profile. You will review and approve targeting criteria upfront, and we refine it together based on response rates.

Most clients have their VA active within 5 to 7 working days of signing up. That includes matching you to the right VA, a kick-off call, and tool access setup. Your VA will typically hit full productivity within the first two weeks.

No problem. We can help you set up a basic CRM (HubSpot free tier is a popular starting point) during onboarding. Your VA can then own it from day one, setting up pipeline stages, importing any existing contacts, and keeping it clean going forward.

No long-term contract is required. We operate on a rolling monthly basis. You can scale hours up or down, pause, or cancel with 30 days' notice. Most clients stay because the VA becomes embedded in their workflow.

Didn't find your answer? Browse more common questions in the Help Center.

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