Lead Generation VA · Appointment Setting

Appointment Setting Virtual Assistant

Qualified conversations in your diary, booked by one dedicated person who works your leads every day and sounds like your business. Here is how appointment setting runs and what it costs.

Lead qualificationCall bookingConfirmations and remindersNo-show recovery

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✓ From £5/hour ✓ UK-managed ✓ Dedicated VA, not shared ✓ 3-month probation, no penalty to leave

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Updated 19 October 2026

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What They Handle

What an appointment setting VA does

Qualifies inbound leads

Every enquiry, form fill and reply gets a same-day response and the qualifying questions you set, so only prospects who fit reach your diary.

Books the discovery call

Manages your booking link, finds the slot, books it in your calendar and confirms with the prospect, with the notes attached for you.

Sends prep and reminders

The agenda, the joining details and a reminder the day before, so the call happens and starts well.

Recovers no-shows

Missed calls are rebooked the same day with a polite chase sequence; the ones who go quiet move into nurture rather than being lost.

Keeps the CRM straight

Every touch logged, every stage moved, every booked call recorded against the source, so you can see which channels produce meetings.

Follows up after the call

Sends the agreed next steps, books the second meeting and keeps the deal moving while your attention is elsewhere.

Dedicated vs agency

A dedicated appointment setter vs a pay-per-meeting agency

A pay-per-meeting agency is paid for booked meetings, so the qualification is loose and prospects are often surprised to be on the call.

A dedicated VA is paid for the hours and measured on the meetings that happen and convert, working inside your CRM. If the fit is wrong, we replace the person and carry the handover.

Ant Assist

Dedicated setter VA

How it is paid: Paid for the hours
Measured on: Meetings that happen and convert
Qualification: Your ideal customer profile and qualifying questions
Ant Assist fit: Provided; replaced with handover if the fit is wrong

Pay-per-meeting agency

How it is paid: Paid for booked meetings
Measured on: Booked meetings; the no-show rate tells the story
Qualification: Loose; targeting is theirs
Ant Assist fit: Not provided by Ant Assist

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Explore more VA types

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Who It's For

Who appointment setting is for

Founders and consultants who sell on a call Your VA keeps the calendar full of qualified calls.
Sales teams losing leads to slow follow-up Inbound leads answered within the hour, before they go elsewhere.
B2B services with a discovery-call funnel One VA runs qualification, booking, reminders and no-show recovery.
Businesses already running outreach Your VA turns cold email and LinkedIn replies into booked meetings.

Appointment setting assistant with a booking progress card: booked, confirmed, rescheduled

Cost Comparison

What an appointment setter costs

With Ant Assist the entry rate is £5 per hour for the first 6 months on the Entry tier, 3 months on Mid, 1 month on Expert.

A dedicated Ant Assist VA compared with a UK in-house hire and a UK agency, full time.
What you get	RecommendedAnt Assist	UK in-house hire	UK agency
Monthly cost	Standard price £880 a month, introductory price £800 for the first 6 months	~£3,363	approx. £3,500 to £4,500
Who manages the work	IncludedOur UK team supervises	Not includedYou do	PartlyThe agency
Recruitment and onboarding	IncludedIncluded	Not includedYou recruit and train	IncludedThe agency matches
Employer NI and pension	IncludedNone to pay	Not includedYou pay both	PartlyBuilt into the rate
Office and equipment	IncludedIncluded	Not includedYou provide	PartlyVaries by agency
Holiday and sick cover	IncludedCover provided	Not includedYou find cover	PartlyVaries by agency
Replacement if it is not right	IncludedReplaced, no restart cost	Not includedRe-hire from scratch	PartlyVaries by agency
Contract	Included12-month term, 3-month probation	Not includedEmployment contract	PartlyVaries by agency

Entry offer: standard rate £5.50, introductory offer £5/hour for your first 6 months.

UK agency figures are an approximate range around the £25 per hour agency benchmark our calculator uses.

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What the £5/hour entry rate includes

Dedicated VA, never shared
UK-hour aligned support
Management and supervision included
Recruitment and onboarding included
Office infrastructure included
VA replacement available
No NI, pension, or holiday costs
3-month probation, no penalty to leave

These are typical estimates. Get your exact numbers in the full calculator. Or read how much a virtual assistant costs in the UK.

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Process

How to hire an appointment setter

First call

A short call about your tasks, your tools and the hours you need covered.

Matching

We pick a VA from our in-house team for your work and introduce them to you.

Onboarding

Together we write down your rules and set up your access before day one.

Live

Your VA starts on your hours from our managed office, supervised from the UK.

Ongoing management

A UK team reviews the work each week; hours scale up or down as you need.

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Guides for this service

Why Managed

Why a managed appointment setter beats an agency or a freelancer

Managed, not just placed.

Your VA is recruited, trained and supervised from our own in-house office. Not a shared pool, not a freelancer profile.

Replaceable without restart cost.

If the fit is wrong, we replace the VA and carry the handover. No re-recruitment, no starting from zero.

No NI, pension, or holiday overhead.

One hourly rate; the employment costs sit with us.

Language and cultural alignment with UK prospects.

Trained on your tone and your market before they speak to anyone on your behalf.

Your data stays yours.

Every VA signs an NDA and a data-processing agreement, works inside your CRM through password managers, and you can revoke access at any time.

3-month probation, no penalty to leave.

The initial term is 12 months, including a 3-month probation in which you can end the engagement without penalty. After 12 months it continues monthly with 30 days' notice.

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FAQ

Common questions about hiring an appointment setting virtual assistant

Qualifies the lead against your criteria, books the discovery call straight into your diary, sends the prep note and the reminders, chases the no-show for a second slot, and logs every step in your CRM. After the call, the follow-up you agree is sent in your name. You turn up to booked, qualified calls and see the pipeline in one place.

Both. Inbound enquiries from your forms, ads and inbox are qualified and booked within your response standard; replies to your outreach are picked up and converted to calls; and prospects who went quiet are re-approached on a schedule you set. One person owns the diary, so a lead never falls between two tools.

By the criteria you write down before the first booking: company type, role, need and timing. The VA books only prospects who meet them and records why each one qualified, so a poor call can be traced to the rule that let it through and the rule tightened. Volume is reported alongside show rate and qualified rate, never on its own.

Yes. Access to your calendar, your email and your CRM is granted at the level each task needs, through a password manager you control, and can be revoked at any time. Confirmations, reminders and follow-ups go from your domain in your voice, using templates you approve before the first one is sent.

The VA chases every no-show the same day with a second slot, moves reschedules without you touching the diary, and records the pattern so a slot or a source that keeps producing no-shows is changed. Show rate is in the weekly line, so you see the number rather than feel it.

The entry rate is £5 per hour for the first 6 months on the Entry tier. After the promotion the lead generation rate card applies: £5.50 per hour full time, £880 a month for 160 hours, or £6.50 per hour part time, £520 a month for 80 hours. Your calendar, CRM and email stay in your name. The initial term is 12 months, including a 3-month probation in which you can end the engagement without penalty. After 12 months it continues monthly with 30 days' notice.

Didn't find your answer? Browse more common questions in the Help Center.

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