
Shopify Virtual Assistant
A Shopify store runs on a hundred small daily jobs. One dedicated person does them inside your admin, on your rules, so the store runs whether you are at your desk or not. Here is what they handle.
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What a Shopify virtual assistant does in your store
Product pages and collections
Creates and updates products with titles, descriptions, images, variants and attributes from your product information and brand guidelines, and keeps collections tidy.
Order processing and fulfilment
Processes orders, tracks fulfilment, handles cancellations and address changes, updates shipping statuses and coordinates with your couriers and 3PL.
Inventory monitoring
Watches stock levels across SKUs and channels, flags reorders before bestsellers run out, and flags the slow movers.
Customer messages and reviews
Answers store and social messages and responds to reviews in your voice, protecting the reputation the store trades on.
Returns and exchanges
Processes returns, manages exchanges, handles refunds within your policy and spots the patterns that reduce return rates.
Apps, discounts and housekeeping
Sets up the discount codes, keeps the apps and integrations you already use running, and reports what changed each day.
A dedicated Shopify VA vs a freelancer or an agency retainer
A freelancer profile gives you a person for a project and leaves you to be the manager. An agency retainer gives you a ticket queue and a rotating team.
A dedicated VA is one named person who learns your products, customers and policies once and stays, supervised by a UK team.
Dedicated Shopify VA
- What you get
- One named person who learns your store once
- Who manages
- A UK team supervises quality
- When they move on
- Replaced with handover; no restart from zero
- Ant Assist fit
- Provided: managed, replaceable VA
Freelancer
- What you get
- A person for a project
- Who manages
- You are the manager
- When they move on
- The store's knowledge goes with them
- Ant Assist fit
- Not provided by Ant Assist
Agency retainer
- What you get
- A ticket queue and a rotating team
- Who manages
- The agency, through a ticket queue
- When they move on
- The team learns your catalogue every time
- Ant Assist fit
- Not provided by Ant Assist
Explore more VA types
Not the right fit? Compare other VA types
Who a Shopify VA is for
- Founders running the store themselves One VA takes daily operations so you focus on product and marketing.
- Brands adding channels and SKUs Catalogue and stock kept in order as you grow.
- Stores with seasonal peaks Scale hours up for Black Friday and Christmas, then back down.
- Agencies managing several stores One trained, supervised VA per store.

What a Shopify VA costs
With Ant Assist the entry rate is £5 per hour for the first 6 months on the Entry tier, 3 months on Mid, 1 month on Expert.
| What you get | RecommendedAnt Assist | UK in-house hire | UK agency |
|---|---|---|---|
| Monthly cost | Standard price £1,040 a month, introductory price £800 for the first 6 months | ~£3,100 | approx. £3,500 to £4,500 |
| Who manages the work | IncludedOur UK team supervises | Not includedYou do | PartlyThe agency |
| Recruitment and onboarding | IncludedIncluded | Not includedYou recruit and train | IncludedThe agency matches |
| Employer NI and pension | IncludedNone to pay | Not includedYou pay both | PartlyBuilt into the rate |
| Office and equipment | IncludedIncluded | Not includedYou provide | PartlyVaries by agency |
| Holiday and sick cover | IncludedCover provided | Not includedYou find cover | PartlyVaries by agency |
| Replacement if it is not right | IncludedReplaced, no restart cost | Not includedRe-hire from scratch | PartlyVaries by agency |
| Contract | Included12-month term, 3-month probation | Not includedEmployment contract | PartlyVaries by agency |
Entry offer: standard rate £6.50, introductory offer £5/hour for your first 6 months.
UK agency figures are an approximate range around the £25 per hour agency benchmark our calculator uses.
What the £5/hour entry rate includes
- Dedicated VA, never shared
- UK-hour aligned support
- Management and supervision included
- Recruitment and onboarding included
- Office infrastructure included
- VA replacement available
- No NI, pension, or holiday costs
- 3-month probation, no penalty to leave
These are typical estimates. Get your exact numbers in the full calculator. Or read how much a virtual assistant costs in the UK.
Calculate your exact savingsHow to hire a Shopify VA
Why a managed Shopify VA beats a marketplace or an agency
Common questions about hiring a Shopify virtual assistant
Didn't find your answer? Browse more common questions in the Help Center.
Run the store, not the admin.
One dedicated Shopify VA, from £5 per hour. Book a free 15-minute call.
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