Virtual assistants for
Customer Service

One named receptionist who answers in your business name, takes messages and books your diary, not a call queue. Managed from the UK, working your hours. Here is what they handle and what it costs.
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Answers every call under your brand during the hours you set, so callers reach a person rather than voicemail. Urgent calls are routed to you straight away; everything else is handled on the call or logged for you.
Takes the caller's name, reason and best time to reach them, sends the message to the right person by email or chat, and schedules the call-back so nothing waits on a sticky note.
Books, moves and confirms appointments in your own calendar or booking system, following the rules you set for lead times, buffers and who can be booked where.
When the phone is quiet, the same person covers your live chat and shared inbox, replying within the response times you agree and escalating anything outside their scope.
Asks the three or four questions you agree, records the answers, and passes qualified enquiries to you the same day. Calls you do not want are handled politely and logged.
Logs every call in your CRM or shared inbox, sends any follow-up promised on the phone, and keeps the record clean so the next conversation starts with context.
Most UK answering services work the same way: a pool of agents shares your line, reads from your script, takes a message, and bills you per call or per minute. It is a sensible fit if you get a handful of calls a day and only need overflow or out-of-hours cover.
A dedicated receptionist VA is a different arrangement. One person learns your business, your regulars and your diary rules. They answer, book, chase and follow up, and when the phone is quiet they cover your chat and inbox. You pay for hours, not calls, so a busy morning does not become a surprise invoice, and the same person is there tomorrow.
The honest rule of thumb: if calls, bookings and follow-ups fill part of every working day, a dedicated receptionist costs less per conversation and does more with each one. If they do not, a per-call service may still be the cheaper option, and we will say so on the first call. If you are still weighing the role itself, our guide explains what a virtual receptionist does across a typical week.

With Ant Assist the entry rate is £5 per hour for the first 6 months on the Entry tier. Market rates by model are set out in our guide to virtual receptionist pricing UK.
| RecommendedAnt Assist£952 a month£800 a month for the first 6 months at £5/hour | UK in-house hire~£2,866/mo | UK agencyapprox. £3,500 to £4,500 | |
|---|---|---|---|
| Who manages the work | IncludedOur UK team supervises | Not includedYou do | PartlyThe agency |
| Recruitment and onboarding | IncludedIncluded | Not includedYou recruit and train | IncludedThe agency matches |
| Employer NI and pension | IncludedNone to pay | Not includedYou pay both | PartlyBuilt into the rate |
| Office and equipment | IncludedIncluded | Not includedYou provide | PartlyVaries by agency |
| Holiday and sick cover | IncludedCover provided | Not includedYou find cover | PartlyVaries by agency |
| Replacement if it is not right | IncludedReplaced, no restart cost | Not includedRe-hire from scratch | PartlyVaries by agency |
| Contract | IncludedRolling monthly, 30 days' notice | Not includedEmployment contract | PartlyVaries by agency |
UK agency figures are an approximate range around the £25 per hour agency benchmark our calculator uses.
These are typical estimates. Get your exact numbers in the full calculator. Or read how much a virtual assistant costs in the UK.
Calculate your exact savings →Didn't find your answer? Browse more common questions in the Help Center.
One dedicated receptionist VA, from £5 per hour. Book a free 15-minute call.
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