LEAD GENERATION VAs

Your Lead Generation Virtual Assistant.
Fill Your Pipeline. Skip the Cold Calling.

A dedicated lead generation virtual assistant who researches prospects, runs outreach sequences, and keeps your CRM clean, so you can focus on closing.

Prospect ResearchOutreach & Follow-upCRM HygieneCall Booking

Calculate your savings → Book a free 15-min call

✓ From £5/hour ✓ UK-managed ✓ Dedicated VA, not shared ✓ No long-term contract

Trusted by businesses

Our Clients

A Week, Handled

What your lead generation VA gets done in a week

A typical weekly rhythm. Work arrives, your VA follows it through inside your tools, and what reaches you is the outcome. Tools shown are examples. Your VA works in your stack.

Target accounts researched and enriched: this week's list is ready to send.

Mon 08:58

Built in Apollo

Outreach drafted in your voice, first-touch emails sent and logged.

Tue 10:31

Sent via Instantly

Prospects engaged on LinkedIn, conversations warmed up, handover notes ready for your call.

Wed 13:20

Managed via LinkedIn

Replies followed up while they're warm; promising leads tagged and scored.

Wed 14:47

Tracked in HubSpot

Discovery calls booked straight into your calendar with context notes attached.

Thu 12:09

Scheduled via Calendly

Weekly outreach report in your inbox: sends, replies, bookings, and what to double down on.

Fri 15:26

Summarised in Sheets

Pipeline cleaned for the week: dead deals archived, next actions on every open one.

Fri 16:40

Updated in Pipedrive

Who It's For

Who a lead generation virtual assistant is built for

Built for founders and sales leaders who are

Spending more than 5 hours a week on manual prospecting
Losing warm leads because nobody follows up
Watching their CRM data go stale
Finding a full-time SDR too expensive or risky
Doing outreach themselves between client work
Looking for predictable pipeline growth without the overhead

Lead generation virtual assistant reviewing a prospect spreadsheet on a laptop and writing notes, representing CRM research, lead lists and outreach preparation.

What They Handle

Six tasks your lead gen VA owns from day one

Prospect research

Researches and qualifies leads against your ideal customer profile, sourced from LinkedIn, industry databases, and your existing CRM.

ApolloSales Navigator

Cold email outreach

Runs multi-step email sequences using your tools (Mailshake, Lemlist, Apollo) and your messaging, with no spray-and-pray.

InstantlyLemlist

LinkedIn prospecting

Sends connection requests, follow-up messages, and engages with prospects' content to warm them up before outreach.

CRM hygiene

Keeps your pipeline accurate by updating contact details, logging activities, moving deals between stages, and removing duplicates.

HubSpotPipedrive

Discovery call booking

Manages your booking link, qualifies interested prospects, sends prep materials, and confirms attendance.

Calendly

Lead nurturing

Re-engages cold and dormant leads with sequenced follow-ups so opportunities don't fall through the cracks.

Different stack? These are examples. Your VA is trained on your tools and SOPs during onboarding, and works inside your accounts. You keep control and can revoke access at any time.

The numbers

See what this costs, and what it doesn't.

£500/mo Dedicated lead generation VA, 25 hrs a week, management included

£2,170/mo In-house SDR on the same hours

No employer NI, no pension, no desk or equipment overhead, no recruitment fee.

Calculate your savings → Book a free 15-min call £5/hour intro · no long-term contract

Cost Comparison

What a lead generation VA actually costs vs a UK-based SDR

Typical example for one dedicated VA. Both columns are on the same hours basis: the UK salary is pro-rated to 20 hrs/week. Use the full calculator for your exact figures.

UK In-House SDR

UK Sales Development Rep (SDR)

£35,000 full-time salary, pro-rated to 20 hrs/wk

Monthly salary (pro-rated)£1,556

Employer NI£171

Pension & benefits£93

Desk / equipment / overhead£350

~£2,170/mo

~£26,040 / year

Ant Assist VA · Entry

Dedicated Lead Gen VA

20 hrs/week · £5/hour entry rate

VA hours (20h/wk × 4.3wks)£400

Management & supervisionIncluded

Recruitment & onboardingIncluded

Office infrastructureIncluded

£400/mo

£4,800 / year

You save ~£21,240 / year (est.)

What the £5/hour entry rate includes

Dedicated VA, never shared
UK-hour aligned support
Management & supervision included
Recruitment & onboarding included
Office infrastructure included
VA replacement available
No NI, pension, or holiday costs
No long-term contract, rolling monthly

These are typical estimates. Get your exact numbers in the full calculator. Or read how much a virtual assistant costs in the UK.

Calculate your exact savings →

Process

How to hire a lead generation virtual assistant: from first call to active support

Five clear steps. No guesswork, no long delays.

Discovery Call

We learn your business, tools, and the outcomes you need.

Role Brief

We define the role, hours, responsibilities, and expectations.

VA Matching

We match a dedicated VA suited to your industry and workflow.

Onboarding

We embed your tools, SOPs, and brand voice with your VA.

Start Support

Your VA begins daily work. We manage quality and coordination.

Book a free 15-min call

Why Managed

Why managed virtual assistant support beats a marketplace

Recruitment, supervision, quality control, and cover are part of the service. That's the difference between hiring help and getting a managed service.

Managed, not just placed

Ant Assist doesn't hand you a VA and walk away. We manage daily supervision, quality control, and coordination in the background so you don't have to.

Replaceable without restart cost

If a VA isn't working out, Ant Assist replaces them. No lengthy re-recruitment, no restart from zero, and we absorb the cost and continuity of transition.

No NI, pension, or holiday overhead

Your VA is managed by Ant Assist. You pay one simple hourly rate and none of the employer obligations that come with UK in-house hires: no National Insurance, pension contributions, or statutory leave costs.

Language & cultural alignment with UK clients

Our Cairo team communicates in fluent professional English, aligned to UK business hours. Your customers won't notice a difference, and your brand voice stays consistent.

Social Proof

What clients say about their Ant Assist lead generation VA

Real teams using Ant Assist to clear inboxes, follow up leads, and ship orders without the hiring drama.

Dr Cem Baysal · Clinic Director · drcembaysal.com

★★★★★

"We save over £2,100 a month vs what we were paying in-house. The VA is reliable, follows our SOPs, and Ant Assist handles the rest."

Sarah C.

Operations Manager, SaaS UK

★★★★★

"The office-based, managed model was the difference. Our customers get better service now than when we had an in-house team twice the size."

Mark T.

Founder, Professional Services

★★★★★

"Within two weeks our inbox went from a daily fire-fight to completely under control. The VA understood our brand and tone from day one."

James H.

E-commerce Director, UK

Good Fit

Is an Ant Assist VA right for you?

A managed VA is brilliant for some teams and wrong for others. Here’s the honest split.

A great fit if you…

Have recurring weekly work a VA can own end-to-end
Want recruitment, supervision, and quality control handled for you
Are ready to hand over real ownership of a workflow
Want a steady pipeline without hiring a full-time SDR

Not the right fit if you…

Need a one-off project rather than ongoing support
Want to hire and manage a freelancer directly yourself
Are only chasing the lowest possible rate, whatever sits behind it
Want guaranteed lead volumes from bought lists

Rated 5.0 on Google.Trusted by our clients

FAQ

Common questions about hiring a lead generation virtual assistant

Our VAs are experienced with CRMs including HubSpot, Pipedrive, Salesforce, and Zoho, as well as outreach platforms like Apollo, Lemlist, Mailshake, and Instantly. They also work with LinkedIn Sales Navigator, Hunter.io, and other prospecting tools. If you use something not listed, let us know during onboarding.

Yes. Your VA works under your brand and sends emails from your domain and can manage outreach via your LinkedIn account or a connected tool. All messaging is drafted to your tone and reviewed by you before sequences go live.

Most clients have their VA active within 5–7 working days of signing up. That includes matching you to the right VA, a kick-off call, and tool access setup. Your VA will typically hit full productivity within the first two weeks.

No problem. We can help you set up a basic CRM (HubSpot free tier is a popular starting point) during onboarding. Your VA can then own it from day one, setting up pipeline stages, importing any existing contacts, and keeping it clean going forward.

We work with you to define your ideal customer profile (ICP) before any prospecting starts. Your VA only researches and contacts prospects who match that profile. You'll review and approve targeting criteria upfront, and we refine it together based on response rates.

No long-term contract is required. We operate on a rolling monthly basis. You can scale hours up or down, pause, or cancel with 30 days' notice. Most clients stay because the VA becomes genuinely embedded in their workflow.

Yes. Ant Assist provides real, office-based human VAs. We are not an AI product. Every VA is recruited, managed, and supervised from our Cairo offices. Your VA is a real person who follows your process and works under your brand.

Ant Assist VAs are managed from our in-house offices in Cairo. They work UK-aligned hours and communicate in fluent English. The office environment ensures consistent supervision, equipment, and accountability every day.

Ant Assist can replace the VA. We take responsibility for quality and will match you with a more suitable candidate rather than leaving you stuck with an underperforming arrangement.

All Ant Assist VAs sign NDAs and data processing agreements as part of their contracts. Access to your systems is managed via password managers (we recommend 1Password or Bitwarden) so credentials are never shared in plain text. You retain control and can revoke access instantly.

Still curious? Find answers to common questions in our Help Center.