LEAD GENERATION VAs

Your Lead Generation Virtual Assistant.
Fill Your Pipeline. Skip the Cold Calling.

A dedicated lead generation virtual assistant who researches prospects, runs outreach sequences, and keeps your CRM clean, so you can focus on closing.

Prospect ResearchOutreach & Follow-upCRM HygieneCall Booking
Calculate your savings Book a free 15-min call
✓ From £5/hour ✓ UK-managed ✓ Dedicated VA, not shared ✓ 3-month probation, free VA replacement

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Our Clients

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A Week, Handled

What your lead generation VA gets done in a week

A typical weekly rhythm. Work arrives, your VA follows it through inside your tools, and what reaches you is the outcome. Tools shown are examples. Your VA works in your stack.

Target accounts researched and enriched: this week's list is ready to send.

Mon 08:58
Built in Apollo

Outreach drafted in your voice, first-touch emails sent and logged.

Tue 10:31
Sent via Instantly

Prospects engaged on LinkedIn, conversations warmed up, handover notes ready for your call.

Wed 13:20
Managed via LinkedIn

Replies followed up while they're warm; promising leads tagged and scored.

Wed 14:47
Tracked in HubSpot

Discovery calls booked straight into your calendar with context notes attached.

Thu 12:09
Scheduled via Calendly

Weekly outreach report in your inbox: sends, replies, bookings, and what to double down on.

Fri 15:26
Summarised in Sheets

Pipeline cleaned for the week: dead deals archived, next actions on every open one.

Fri 16:40
Updated in Pipedrive
Who It's For

Who a lead generation virtual assistant is built for

Built for founders and sales leaders who are

  1. Spending more than 5 hours a week on manual prospecting
  2. Losing warm leads because nobody follows up
  3. Watching their CRM data go stale
  4. Finding a full-time SDR too expensive or risky
  5. Doing outreach themselves between client work
  6. Looking for predictable pipeline growth without the overhead
Lead generation virtual assistant reviewing a prospect spreadsheet on a laptop and writing notes, representing CRM research, lead lists and outreach preparation.
What They Handle

Six tasks your lead gen VA owns from day one

Prospect research

Researches and qualifies leads against your ideal customer profile, sourced from LinkedIn, industry databases, and your existing CRM.

LinkedInHubSpotGoogle Sheets

Cold email outreach

Runs multi-step email sequences using your tools (Mailshake, Lemlist, Apollo) and your messaging, with no spray-and-pray.

OutlookGmailHubSpot

LinkedIn prospecting

Sends connection requests, follow-up messages, and engages with prospects' content to warm them up before outreach.

LinkedInHubSpot

CRM hygiene

Keeps your pipeline accurate by updating contact details, logging activities, moving deals between stages, and removing duplicates.

HubSpotSalesforcePipedrive

Discovery call booking

Manages your booking link, qualifies interested prospects, sends prep materials, and confirms attendance.

CalendlyGoogle CalendarOutlookGoogle MeetMicrosoft Teams

Lead nurturing

Re-engages cold and dormant leads with sequenced follow-ups so opportunities don't fall through the cracks.

HubSpotOutlookGmailLinkedIn
The numbers
See what this costs, and what it doesn't.
£500/mo Dedicated lead generation VA, 25 hrs a week, management included
£2,170/mo In-house SDR on the same hours

No employer NI, no pension, no desk or equipment overhead.

Calculate your savings Book a free 15-min call £5/hour intro · 3-month probation, free VA replacement
Cost Comparison

What a lead generation VA costs

A dedicated Ant Assist VA compared with a UK in-house hire and a UK agency.
What you get RecommendedAnt Assist UK in-house hire UK agency
Monthly cost, full time Standard price £880 a month, introductory price £800 for the first 6 months ~£3,363 approx. £3,500 to £4,500
Monthly cost, part time Standard price £520 a month, introductory price £400 for the first 6 months Not shown on this page approx. £1,750 to £2,250
Cost
First six months IncludedStandard rate £5.50, introductory offer £5/hour promotion Not includedNo Not includedNo
Employer NI and pension IncludedNone to pay Not includedYou pay both PartlyBuilt into the rate
Office and equipment IncludedIncluded Not includedYou provide PartlyVaries by agency
Management
Who manages the work IncludedOur UK team supervises Not includedYou do PartlyThe agency
Recruitment and onboarding PartlyOne-off onboarding fee Not includedYou recruit and train IncludedThe agency matches
Cover and risk
Holiday and sick cover IncludedLeave coordinated, cover arranged where practicable Not includedYou find cover PartlyVaries by agency
Replacement if it is not right IncludedReplaced at no extra cost, on our replacement terms Not includedRe-hire from scratch PartlyVaries by agency
Data IncludedConfidentiality obligations; Data Processing Annex PartlyYour policies PartlyVaries by agency
Flexibility
Contract Included12-month term, 3-month probation Not includedEmployment contract PartlyVaries by agency
Scale hours up or down IncludedMonthly Not includedContract change PartlyVaries by agency
Part-time option Included80 hours a month PartlyDepends on role PartlyVaries by agency

Entry offer: standard rate £5.50, introductory offer £5/hour for your first 6 months.

UK agency figures are an approximate range around the £25 per hour agency benchmark our calculator uses.

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What the £5/hour entry rate includes

  • Dedicated VA, never shared
  • UK-hour aligned support
  • Management & supervision included
  • Office infrastructure included
  • VA replacement available
  • No NI, pension, or holiday costs
  • 3-month probation, free VA replacement

These are typical estimates. Get your exact numbers in the full calculator. Or read how much a virtual assistant costs in the UK.

Calculate your exact savings
Process

How to hire a lead generation virtual assistant

Five clear steps. No guesswork.

1
Discovery Call
We learn your business, tools, and the outcomes you need.
2
Role Brief
We define the role, hours, responsibilities, and expectations.
3
VA Matching
We recruit, screen and present candidates for you to choose.
4
Onboarding
We embed your tools, SOPs, and brand voice with your VA.
5
Start Support
Your VA begins daily work. We manage your VA's adherence and productivity: present, on time and working on the tasks you assign.
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Guides for this service

Why Managed

Why managed virtual assistant support beats a marketplace

Recruitment and supervision are part of the service. That's the difference between hiring help and getting a managed service.

Managed, not just placed
Ant Assist doesn't hand you a VA and walk away. We manage daily supervision and coordination in the background so you don't have to.
Replaceable without restart cost
For three months from your VA's start date, if you're reasonably dissatisfied with their performance or fit, we replace them at no extra cost; you're not charged for the replacement during their handover and onboarding, and the three months restart. After probation, if a VA keeps underperforming after we've taken remedial steps, we replace them on the same basis.
No NI, pension, or holiday overhead
Your VA is managed by Ant Assist. You pay none of the employer obligations that come with UK in-house hires: no National Insurance, pension contributions, or statutory leave costs.
Language & cultural alignment with UK clients
Our team in Egypt communicates in fluent professional English, aligned to UK business hours. Your customers won't notice a difference, and your brand voice stays consistent.
Social Proof

What clients say about their Ant Assist lead generation VA

Real teams using Ant Assist to clear inboxes, follow up leads, and ship orders without the hiring drama.

Dr Cem Baysal · Clinic Director · drcembaysal.com

"We save over £2,100 a month vs what we were paying in-house. The VA is reliable, follows our SOPs, and Ant Assist handles the rest."
Sarah C.
Operations Manager, SaaS UK
"The office-based, managed model was the difference. Our customers get better service now than when we had an in-house team twice the size."
Mark T.
Founder, Professional Services
"Within two weeks our inbox went from a daily fire-fight to completely under control. The VA understood our brand and tone from day one."
James H.
E-commerce Director, UK
Good Fit

Is an Ant Assist VA right for you?

A managed VA is brilliant for some teams and wrong for others. Here’s the honest split.

Ant Assist A great fit if you…
  • Have recurring weekly work a VA can own end-to-end
  • Want recruitment and supervision handled for you
  • Are ready to hand over real ownership of a workflow
  • Want a steady pipeline without hiring a full-time SDR
Not the right fit if you…
  • Need a one-off project rather than ongoing support
  • Want to hire and manage a freelancer directly yourself
  • Are only chasing the lowest possible rate, whatever sits behind it
  • Want guaranteed lead volumes from bought lists

Explore more VA types

Not the right fit? Compare other VA types

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FAQ

Common questions about hiring a lead generation virtual assistant

Our VAs are experienced with CRMs including HubSpot, Pipedrive, Salesforce, and Zoho, as well as outreach platforms like Apollo, Lemlist, Mailshake, and Instantly. They also work with LinkedIn Sales Navigator, Hunter.io, and other prospecting tools. If you use something not listed, let us know during onboarding.

Yes. Your VA works under your brand and sends emails from your domain and can manage outreach via your LinkedIn account or a connected tool. All messaging is drafted to your tone and reviewed by you before sequences go live.

Timing depends on the role and any specific experience you need. We confirm it on the discovery call, because matching the right person matters more than matching the fastest.

No problem. We can help you set up a basic CRM (HubSpot free tier is a popular starting point) during onboarding. Your VA can then own it, setting up pipeline stages, importing any existing contacts, and keeping it clean going forward.

We work with you to define your ideal customer profile (ICP) before any prospecting starts. Your VA only researches and contacts prospects who match that profile. You'll review and approve targeting criteria upfront, and we refine it together based on response rates.

The initial term is 12 months, including a 3-month probation: if your VA isn't the right fit, we replace them at no extra cost. After 12 months it continues monthly with 30 days' written notice. Most clients stay because the VA becomes genuinely embedded in their workflow.

Ant Assist provides real, office-based human VAs. We are not an AI product. Every VA is recruited, managed, and supervised from our managed offices in Egypt. Your VA is a real person who follows your process and works under your brand.

Ant Assist VAs work from our managed offices in Egypt. They work UK-aligned hours and communicate in fluent English. The office environment ensures consistent supervision, equipment, and accountability every day.

For three months from your VA's start date, if you're reasonably dissatisfied with their performance or fit, we replace them at no extra cost; you're not charged for the replacement during their handover and onboarding, and the three months restart. After probation, if a VA keeps underperforming after we've taken remedial steps, we replace them on the same basis.

Every Ant Assist VA is bound by written confidentiality and data protection obligations. Your VA works inside your own systems, under your policies; you're the controller and we're the processor, under our Data Processing Annex. Your VA works only from our managed offices in Egypt, on devices we provide and secure, never from home; your data stays in your systems. Your VA uses only AI tools you approve. We notify you of any personal data breach within 48 hours. You retain control and can revoke access instantly.

Still curious? Find answers to common questions in our Help Center.

Get Started

Keep your pipeline moving, without doing the prospecting.

A dedicated lead generation VA researches, reaches out, and follows up every working day, so qualified conversations keep landing in your diary.

or book a free 15-minute call

Calculate your savings
Discovery callRole briefVA matchedOnboarded into your tools

A free 15-minute call, no obligation. Or get an instant estimate with the calculator.