
Product Listing Virtual Assistant
A catalogue is never finished. One dedicated VA keeps every listing complete, consistent and inside each marketplace rule, so no gap costs you a sale. Here is what they do and what it costs.
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What a product listing VA does
Writes and optimises listings
Titles, bullet points, descriptions and backend keywords for Amazon; full product pages for Shopify; item specifics for eBay; from your product information and brand guidelines.
Builds new products across channels
Takes a new product from your spec to a live listing on every channel, with the same facts, the same images and the right attributes for each platform.
Keeps attributes and variants complete
Sizes, colours, materials, dimensions, compatibility: the fields that decide whether a product shows in a filter or a search.
Manages images and media
Names, orders, sizes and replaces images to each platform's requirements, and flags the products whose images are letting them down.
Audits the catalogue
Finds the incomplete, inconsistent and suppressed listings, fixes them in priority order, and reports what changed.
Prices, promotions and updates
Applies price changes, discounts and seasonal updates across channels in one pass, without a product being missed.
A dedicated listing VA vs a one-off listing project
A one-off project gets the catalogue clean once. Six weeks later the drift has started again, and the agency that did the project has moved on.
A dedicated VA keeps the catalogue clean every day and writes each new listing the way the last one was written. A UK team supervises quality.
Dedicated listing VA
- How it works
- Keeps the catalogue clean every day
- After delivery
- Writes each new listing as the last was written
- Best for
- Catalogue work measured in accuracy at volume
- Ant Assist fit
- UK team supervises; replaced with handover if needed
One-off listing project
- How it works
- Gets the catalogue clean once
- After delivery
- Drift starts again within six weeks
- Best for
- Cleaning up a catalogue once
- Ant Assist fit
- Not provided by Ant Assist
Explore more VA types
Not the right fit? Compare other VA types
Who a product listing VA is for
- Brands launching products monthly Your VA turns each spec into consistent listings on every channel.
- Sellers with thin product attributes Missing sizes, colours and dimensions filled in priority order.
- Stores with inconsistent listings One name, one price and the right image on every channel.
- Sellers with suppressed listings Your VA fixes suppressed Amazon listings and keeps them compliant.

What a listing VA costs
With Ant Assist the entry rate is £5 per hour for the first 6 months on the Entry tier, 3 months on Mid, 1 month on Expert.
| What you get | RecommendedAnt Assist | UK in-house hire | UK agency |
|---|---|---|---|
| Monthly cost | Standard price £1,040 a month, introductory price £800 for the first 6 months | ~£3,100 | approx. £3,500 to £4,500 |
| Who manages the work | IncludedOur UK team supervises | Not includedYou do | PartlyThe agency |
| Recruitment and onboarding | IncludedIncluded | Not includedYou recruit and train | IncludedThe agency matches |
| Employer NI and pension | IncludedNone to pay | Not includedYou pay both | PartlyBuilt into the rate |
| Office and equipment | IncludedIncluded | Not includedYou provide | PartlyVaries by agency |
| Holiday and sick cover | IncludedCover provided | Not includedYou find cover | PartlyVaries by agency |
| Replacement if it is not right | IncludedReplaced, no restart cost | Not includedRe-hire from scratch | PartlyVaries by agency |
| Contract | Included12-month term, 3-month probation | Not includedEmployment contract | PartlyVaries by agency |
Entry offer: standard rate £6.50, introductory offer £5/hour for your first 6 months.
UK agency figures are an approximate range around the £25 per hour agency benchmark our calculator uses.
What the £5/hour entry rate includes
- Dedicated VA, never shared
- UK-hour aligned support
- Management and supervision included
- Recruitment and onboarding included
- Office infrastructure included
- VA replacement available
- No NI, pension, or holiday costs
- 3-month probation, no penalty to leave
These are typical estimates. Get your exact numbers in the full calculator. Or read how much a virtual assistant costs in the UK.
Calculate your exact savingsHow to hire a listing VA
Why a managed listing VA beats a project or a freelancer
Common questions about hiring a product listing virtual assistant
Didn't find your answer? Browse more common questions in the Help Center.
A catalogue that sells, kept that way.
One dedicated listing VA, from £5 per hour. Book a free 15-minute call.
A free 15-minute call, no obligation. Or get an instant estimate with the calculator.