Virtual assistants for
Lead Generation
LinkedIn works when someone who sounds like you works it every day. One dedicated VA runs your connections, messages and follow-ups from your profile, on your rules. Here is what that looks like.
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Searches LinkedIn Sales Navigator and your existing CRM for people who match your ideal customer profile, with a reason on every row, for your approval before anyone is contacted.
Short, personal, relevant to the prospect, at a steady daily volume that keeps your account healthy.
Message two, three and four spaced over weeks, each with a reason to reply, stopped the moment a prospect answers.
Comments on and reacts to prospects' posts before and between messages, so the request does not arrive cold.
Works every reply, asks the qualifying questions you set, and books the discovery call through your link with the notes attached.
Every connection, message and reply recorded against the contact, so LinkedIn becomes a measurable channel rather than a black box.
Automation sends the same message to a thousand people and gets the reply rate that deserves; it also puts your account at risk, because LinkedIn restricts accounts that behave like machines. A person sending forty relevant messages a day, with a comment on the prospect's post beforehand, gets replies and keeps the account safe.
A dedicated VA is that person. They read the prospect's profile before they write, they notice the reply that needs a different answer, and they stop the sequence when a human would. Your account, your voice, your CRM; a UK team supervising quality; replacement without restart cost if the fit is wrong.

With Ant Assist the entry rate is £5 per hour for the first 6 months on the Entry tier, 3 months on Mid, 1 month on Expert.
| RecommendedAnt Assist£880 a month£800 a month for the first 6 months at £5/hour | UK in-house hire~£3,363/mo | UK agencyapprox. £3,500 to £4,500 | |
|---|---|---|---|
| Who manages the work | IncludedOur UK team supervises | Not includedYou do | PartlyThe agency |
| Recruitment and onboarding | IncludedIncluded | Not includedYou recruit and train | IncludedThe agency matches |
| Employer NI and pension | IncludedNone to pay | Not includedYou pay both | PartlyBuilt into the rate |
| Office and equipment | IncludedIncluded | Not includedYou provide | PartlyVaries by agency |
| Holiday and sick cover | IncludedCover provided | Not includedYou find cover | PartlyVaries by agency |
| Replacement if it is not right | IncludedReplaced, no restart cost | Not includedRe-hire from scratch | PartlyVaries by agency |
| Contract | IncludedRolling monthly, 30 days' notice | Not includedEmployment contract | PartlyVaries by agency |
UK agency figures are an approximate range around the £25 per hour agency benchmark our calculator uses.
These are typical estimates. Get your exact numbers in the full calculator. Or read how much a virtual assistant costs in the UK.
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One dedicated outreach VA in your voice, from £5 per hour. Book a free 15-minute call.
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