Virtual assistants for
Lead Generation

Cold calling still books meetings when the list is right, the caller is prepared and the calls happen every day. One dedicated calling VA, managed from the UK. Here is how it works.
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Researches prospects against your ideal customer profile from LinkedIn, industry databases and your CRM, finds the right contact and number, and removes anyone who should not be called.
A steady daily volume of calls in your name over your VoIP platform, during the hours your prospects answer, from a managed office rather than a kitchen table.
The opening, the qualifying questions, the answers to the five objections you hear most, and the ask, all written with you and refined from real calls.
Interested prospects go straight into your diary through your booking link, with the call notes attached and a confirmation sent.
Voicemails and "call me next month" get a follow-up sequence in your voice, so the call is the start of a conversation rather than the end.
Outcome, notes and next step recorded against the contact, so you can see connect rates, conversations and meetings by list and by week.
A telemarketing agency sells you callers by the hour or the appointment, from a floor of agents who are on your campaign this week and someone else's next. The script is generic, the list is often theirs, and the appointments are measured on volume, not on whether the prospect turns up.
A dedicated calling VA is one person on your campaign alone, working your list in your CRM, learning your market call by call. They know which objections are real, which sectors answer at 8.30, and which "not now" is worth a follow-up. A UK team supervises quality; if the fit is wrong, we replace the person and carry the handover. There is no agency margin and no minimum campaign.

With Ant Assist the entry rate is £5 per hour for the first 6 months on the Entry tier, 3 months on Mid, 1 month on Expert.
| RecommendedAnt Assist£880 a month£800 a month for the first 6 months at £5/hour | UK in-house hire~£3,363/mo | UK agencyapprox. £3,500 to £4,500 | |
|---|---|---|---|
| Who manages the work | IncludedOur UK team supervises | Not includedYou do | PartlyThe agency |
| Recruitment and onboarding | IncludedIncluded | Not includedYou recruit and train | IncludedThe agency matches |
| Employer NI and pension | IncludedNone to pay | Not includedYou pay both | PartlyBuilt into the rate |
| Office and equipment | IncludedIncluded | Not includedYou provide | PartlyVaries by agency |
| Holiday and sick cover | IncludedCover provided | Not includedYou find cover | PartlyVaries by agency |
| Replacement if it is not right | IncludedReplaced, no restart cost | Not includedRe-hire from scratch | PartlyVaries by agency |
| Contract | IncludedRolling monthly, 30 days' notice | Not includedEmployment contract | PartlyVaries by agency |
UK agency figures are an approximate range around the £25 per hour agency benchmark our calculator uses.
These are typical estimates. Get your exact numbers in the full calculator. Or read how much a virtual assistant costs in the UK.
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One dedicated calling VA, from £5 per hour. Book a free 15-minute call.
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