Outsourced cold calling assistant working through a call list
Lead Generation VA · Outsourced Cold Calling

Outsourced Cold Calling UK

Cold calling still books meetings when the list is right, the caller is prepared and the calls happen every day. One dedicated calling VA, managed from the UK. Here is how it works.

Researched listsCalls in your nameObjection handlingBooked meetings
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✓ From £5/hour ✓ UK-managed ✓ Dedicated VA, not shared ✓ 3-month probation, no penalty to leave
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Our Clients

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What They Handle

What an outsourced cold calling VA does

Builds and cleans the call list

Researches prospects against your ideal customer profile from LinkedIn, industry databases and your CRM, finds the right contact and number, and removes anyone who should not be called.

LinkedInGoogle SheetsMicrosoft ExcelHubSpot

Makes the calls on UK hours

A steady daily volume of calls in your name over your VoIP platform, during the hours your prospects answer, from a managed office rather than a kitchen table.

Microsoft TeamsHubSpotSalesforce

Works the objections to your script

The opening, the qualifying questions, the answers to the five objections you hear most, and the ask, all written with you and refined from real calls.

HubSpotSalesforceGoogle Docs

Books the meeting

Interested prospects go straight into your diary through your booking link, with the call notes attached and a confirmation sent.

Google CalendarOutlookCalendly

Follows up by email and LinkedIn

Voicemails and "call me next month" get a follow-up sequence in your voice, so the call is the start of a conversation rather than the end.

OutlookGmailLinkedIn

Logs every call in the CRM

Outcome, notes and next step recorded against the contact, so you can see connect rates, conversations and meetings by list and by week.

HubSpotSalesforcePipedrive
Dedicated vs agency

A dedicated calling VA vs a telemarketing agency

A telemarketing agency sells you callers by the hour or the appointment. The script is generic, the list is often theirs, and the appointments are measured on volume, not on whether the prospect turns up.

A dedicated calling VA is one person on your campaign alone, working your list in your CRM. There is no agency margin and no minimum campaign.

Ant Assist

Dedicated calling VA

How it works
One person on your campaign alone
Script and list
Your list, worked in your CRM
Measured on
Learning your market call by call
Ant Assist fit
No agency margin and no minimum campaign

Telemarketing agency

How it works
Callers sold by the hour or appointment
Script and list
Generic script; list often theirs
Measured on
Volume, not whether the prospect turns up
Ant Assist fit
Not provided by Ant Assist
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Who It's For

Who outsourced cold calling is for

  1. B2B sellers whose buyers answer the phone Sectors where a call reaches the decision-maker and email does not.
  2. Sales teams that want dials done Your VA makes the dials; your closers take the conversations.
  3. Businesses entering a new sector Test a list and script for a month, then scale or stop.
  4. Teams whose email outreach has stalled A phone touch added to your sequence, run from one CRM.
Cold calling assistant with a calling progress card: dialled, spoke to, follow-up
Cost Comparison

What outsourced cold calling costs

With Ant Assist the entry rate is £5 per hour for the first 6 months on the Entry tier, 3 months on Mid, 1 month on Expert.

A dedicated Ant Assist VA compared with a UK in-house hire and a UK agency, full time.
What you get RecommendedAnt Assist UK in-house hire UK agency
Monthly cost Standard price £880 a month, introductory price £800 for the first 6 months ~£3,363 approx. £3,500 to £4,500
Who manages the work IncludedOur UK team supervises Not includedYou do PartlyThe agency
Recruitment and onboarding IncludedIncluded Not includedYou recruit and train IncludedThe agency matches
Employer NI and pension IncludedNone to pay Not includedYou pay both PartlyBuilt into the rate
Office and equipment IncludedIncluded Not includedYou provide PartlyVaries by agency
Holiday and sick cover IncludedCover provided Not includedYou find cover PartlyVaries by agency
Replacement if it is not right IncludedReplaced, no restart cost Not includedRe-hire from scratch PartlyVaries by agency
Contract Included12-month term, 3-month probation Not includedEmployment contract PartlyVaries by agency

Entry offer: standard rate £5.50, introductory offer £5/hour for your first 6 months.

UK agency figures are an approximate range around the £25 per hour agency benchmark our calculator uses.

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What the £5/hour entry rate includes

  • Dedicated VA, never shared
  • UK-hour aligned support
  • Management and supervision included
  • Recruitment and onboarding included
  • Office infrastructure included
  • VA replacement available
  • No NI, pension, or holiday costs
  • 3-month probation, no penalty to leave

These are typical estimates. Get your exact numbers in the full calculator. Or read how much a virtual assistant costs in the UK.

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Process

How to outsource cold calling

1
First call
A short call about your tasks, your tools and the hours you need covered.
2
Matching
We pick a VA from our in-house team for your work and introduce them to you.
3
Onboarding
Together we write down your rules and set up your access before day one.
4
Live dialling
Your VA starts on your hours from our managed office, supervised from the UK.
5
Ongoing management
A UK team reviews the work each week; hours scale up or down as you need.
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Guides for this service

Why Managed

Why a managed calling VA beats an agency or a freelancer

Managed, not just placed.
Your VA is recruited, trained and supervised from our own in-house office. Not a call floor, not a freelancer profile.
Replaceable without restart cost.
If the fit is wrong, we replace the VA and carry the handover. No re-recruitment, no starting from zero.
No NI, pension, or holiday overhead.
One hourly rate; the employment costs sit with us.
Language and cultural alignment with UK prospects.
Fluent English, UK-aligned hours, trained on your script and your market before the first dial.
Your data stays yours.
Every VA signs an NDA and a data-processing agreement, works inside your CRM and dialler through password managers, and you can revoke access at any time.
3-month probation, no penalty to leave.
The initial term is 12 months, including a 3-month probation in which you can end the engagement without penalty. After 12 months it continues monthly with 30 days' notice.
Rated 5.0 on Google.Trusted by our clients
FAQ

Common questions about outsourced cold calling

Builds and cleans the call list against your ideal customer profile, makes the calls in your company's name on UK hours, works objections to the script you approve, books the meeting into your diary, follows up by email and LinkedIn, and logs every call and outcome in your CRM. You get the meetings and a weekly line of dials, conversations, objections heard and meetings booked.

Yes. The VA is recruited, supervised and managed from our own in-house office in Cairo with a UK team supervising quality, calls during your UK business hours from a number you own or one set up in your name, and is dedicated to you rather than shared with other clients. The script, the list and the offer are yours and approved by you.

To your script, with the objections and the agreed answers written down before the first dial, and the ones the script does not cover brought back to you in the weekly line so the script grows. A prospect who asks not to be called again is marked in the CRM and not called again. Recordings, where you run them, are yours.

You do. The list is built in your CRM or your calling tool, the numbers are yours, and the outcomes are logged there, so if the engagement ends the data is exactly where it was. Access is granted at the level the task needs through a password manager you control and revoked when you choose.

Most clients have their VA active within 5 to 7 working days of signing up. You provide the ideal customer profile, the offer, any existing list, and the script or the points it must cover; the VA drafts the script for your approval if you do not have one, and the first week runs at low volume so the script is tuned before the dials scale.

The entry rate is £5 per hour for the first 6 months on the Entry tier. After the promotion the lead generation rate card applies: £5.50 per hour full time, £880 a month for 160 hours, or £6.50 per hour part time, £520 a month for 80 hours. The phone system and any data subscriptions stay in your name. The initial term is 12 months, including a 3-month probation in which you can end the engagement without penalty. After 12 months it continues monthly with 30 days' notice.

Didn't find your answer? Browse more common questions in the Help Center.

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The dials done, the meetings booked.

One dedicated calling VA, from £5 per hour. Book a free 15-minute call.

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