Amazon virtual assistant preparing marketplace stock
E-commerce VA · Amazon Seller Central

Amazon Virtual Assistant UK

Seller Central run by a dedicated person: messages inside the window, orders and returns to Amazon standards, stock ahead of demand. Here is what an Amazon VA does each day and what it costs.

Listings and keywordsOrders and FBA stockBuyer messagesReviews and returns
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✓ From £5/hour ✓ UK-managed ✓ Dedicated VA, not shared ✓ 3-month probation, no penalty to leave
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What They Handle

What an Amazon virtual assistant does in Seller Central

Listings and backend keywords

Creates and optimises listings: titles, bullet points, descriptions, images and backend keywords, from your product information and brand guidelines, within Amazon's rules.

Amazon Seller CentralMicrosoft ExcelGoogle Sheets

Order processing and FBA stock

Processes orders, tracks fulfilment and shipments, monitors FBA stock levels and flags reorders before a bestseller goes out of stock.

Amazon Seller CentralMicrosoft ExcelGoogle Sheets

Buyer messages

Answers buyer messages inside the response window in compliant language, resolves what can be resolved and escalates what needs you.

Amazon Seller CentralOutlookGmail

Reviews and seller feedback

Responds to reviews and feedback using compliant language, and flags anything that could affect account health immediately.

Amazon Seller CentralOutlookGmail

Returns and refunds

Processes returns and refunds to Amazon's standards and your policy, and spots the patterns that reduce returns.

Amazon Seller CentralOutlookGmail

Account health monitoring

Watches the performance notifications and the metrics behind account health, and flags anything that needs a decision the same day.

Amazon Seller CentralOutlook
Dedicated vs agency

A dedicated Amazon VA vs an Amazon agency

An Amazon agency sells management by the account, as a percentage of revenue or a monthly retainer. It can be right for advertising and strategy.

A dedicated VA is one named person doing the daily operations inside your own account, supervised by a UK team. Many sellers run both: an agency for advertising, a VA for everything else.

Ant Assist

Dedicated Amazon VA

How it works
One named person doing daily operations in your account
Who manages the work
A UK team supervises the quality
Best for
Messages, orders, stock, listings, returns, health
Ant Assist fit
Provided by Ant Assist; many sellers also keep an agency

Amazon agency

How it works
Management sold by the account, as revenue share or retainer
Who manages the work
A rotating team with its own playbook
Best for
Advertising and strategy
Ant Assist fit
Can run alongside the VA for advertising
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Explore more VA types

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Who It's For

Who an Amazon VA is for

  1. UK sellers running Seller Central themselves Messages, returns and stock checks handled daily by one VA.
  2. Private-label brands protecting account health Fast replies, clean returns and policy-safe review handling keep your metrics healthy.
  3. Sellers on several channels Amazon, eBay and your store answered in one voice, one stock view.
  4. Sellers with seasonal peaks Scale hours up for Prime Day and Christmas, then back down.
Amazon virtual assistant with a marketplace progress card: listings, fba stock, messages
Cost Comparison

What an Amazon VA costs

With Ant Assist the entry rate is £5 per hour for the first 6 months on the Entry tier, 3 months on Mid, 1 month on Expert.

A dedicated Ant Assist VA compared with a UK in-house hire and a UK agency, full time.
What you get RecommendedAnt Assist UK in-house hire UK agency
Monthly cost Standard price £1,040 a month, introductory price £800 for the first 6 months ~£3,100 approx. £3,500 to £4,500
Who manages the work IncludedOur UK team supervises Not includedYou do PartlyThe agency
Recruitment and onboarding IncludedIncluded Not includedYou recruit and train IncludedThe agency matches
Employer NI and pension IncludedNone to pay Not includedYou pay both PartlyBuilt into the rate
Office and equipment IncludedIncluded Not includedYou provide PartlyVaries by agency
Holiday and sick cover IncludedCover provided Not includedYou find cover PartlyVaries by agency
Replacement if it is not right IncludedReplaced, no restart cost Not includedRe-hire from scratch PartlyVaries by agency
Contract Included12-month term, 3-month probation Not includedEmployment contract PartlyVaries by agency

Entry offer: standard rate £6.50, introductory offer £5/hour for your first 6 months.

UK agency figures are an approximate range around the £25 per hour agency benchmark our calculator uses.

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What the £5/hour entry rate includes

  • Dedicated VA, never shared
  • UK-hour aligned support
  • Management and supervision included
  • Recruitment and onboarding included
  • Office infrastructure included
  • VA replacement available
  • No NI, pension, or holiday costs
  • 3-month probation, no penalty to leave

These are typical estimates. Get your exact numbers in the full calculator. Or read how much a virtual assistant costs in the UK.

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Process

How to hire an Amazon VA

1
First call
A short call about your tasks, your tools and the hours you need covered.
2
Matching
We pick a VA from our in-house team for your work and introduce them to you.
3
Onboarding
Together we write down your rules and set up your access before day one.
4
Live
Your VA starts on your hours from our managed office, supervised from the UK.
5
Ongoing management
A UK team reviews the work each week; hours scale up or down as you need.
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Guides for this service

Why Managed

Why a managed Amazon VA beats a marketplace hire

Managed, not just placed.
Your VA is recruited, trained and supervised from our own in-house office. Not a freelancer profile, not a rotating agency team.
Replaceable without restart cost.
If the fit is wrong, we replace the VA and carry the handover. No re-recruitment, no starting from zero.
No NI, pension, or holiday overhead.
One hourly rate; the employment costs sit with us.
Language and cultural alignment with UK buyers.
Trained on your tone and Amazon's rules before they answer a buyer.
Your data stays yours.
Every VA signs an NDA and a data-processing agreement, works inside your account through password managers at the permission level the job needs, and you can revoke access at any time.
3-month probation, no penalty to leave.
The initial term is 12 months, including a 3-month probation in which you can end the engagement without penalty. After 12 months it continues monthly with 30 days' notice.
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FAQ

Common questions about hiring an Amazon virtual assistant

Inside your Seller Central account, at the permission level each task needs: listings and backend keywords, order processing and FBA stock monitoring, buyer messages inside the response window, review and feedback replies in compliant language, returns and refunds to Amazon's standards and your policy, and daily watching of the performance notifications behind account health. Advertising strategy and pricing decisions stay with you.

By working inside Amazon's policies every time: no incentivised reviews, no off-policy messages, refunds handled to Amazon's standards, and anything that could affect your metrics flagged to you the same day rather than acted on. Your VA is trained on your catalogue and your Seller Central setup during onboarding, and a UK team supervises the quality of the daily work.

Your VA works your agreed hours, most often UK business hours, and extended hours or weekend cover are available at additional cost. Within those hours messages are answered inside Amazon's response window. Outside them, the queue is worked first thing, and anything urgent such as a policy notice is escalated to you as soon as it is seen.

Yes, where the hours allow it. Multi-channel sellers usually want one person with one view of stock, answering Amazon, eBay and store messages in one voice. If the combined volume is more than one person's day, we add a second dedicated VA rather than stretch the first.

For the daily operations, yes; for advertising strategy, usually no. An agency sells account management as a percentage of revenue or a retainer with a rotating team. A dedicated VA is one named person doing the messages, orders, stock, listings, returns and health checks inside your own account. Many sellers run both.

The entry rate is £5 per hour for the first 6 months on the Entry tier. After the promotion the e-commerce rate card applies: £6.50 per hour full time, £1,040 a month for 160 hours, or £6.80 per hour part time, £544 a month for 80 hours. Your seller account, subscriptions and tools stay in your name and are not part of the rate.

Didn't find your answer? Browse more common questions in the Help Center.

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Keep the account healthy, from £5 an hour.

One dedicated Amazon VA inside your Seller Central. Book a free 15-minute call.

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Discovery callRole briefVA matchedOnboarded into your tools

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