LEAD GENERATION VAs

Fill Your Pipeline.
Skip the Cold Calling.

A dedicated lead generation virtual assistant who researches prospects, runs outreach sequences, and keeps your CRM clean, so you can focus on closing.

Calculate your savings → Book a free 15-min call

✓ From £5/hour ✓ UK-managed ✓ Dedicated VA, not shared ✓ No long-term contract

Who It's For

Built for founders and sales leaders who are

Spending more than 5 hours a week on manual prospecting
Losing warm leads because nobody follows up
Watching their CRM data go stale
Finding a full-time SDR too expensive or risky
Doing outreach themselves between client work
Looking for predictable pipeline growth without the overhead

Typical client saving

£37,200

average annual saving vs UK SDR

Based on a 20-hour/week lead generation VA at £5/hour versus a UK-based SDR on a £35,000 salary with employer NI, pension, and workspace costs.

What They Handle

Six tasks your lead gen VA owns from day one

Prospect research

Researches and qualifies leads against your ideal customer profile, sourced from LinkedIn, industry databases, and your existing CRM.

Cold email outreach

Runs multi-step email sequences using your tools (Mailshake, Lemlist, Apollo) and your messaging, with no spray-and-pray.

LinkedIn prospecting

Sends connection requests, follow-up messages, and engages with prospects' content to warm them up before outreach.

CRM hygiene

Keeps your pipeline accurate by updating contact details, logging activities, moving deals between stages, and removing duplicates.

Discovery call booking

Manages your booking link, qualifies interested prospects, sends prep materials, and confirms attendance.

Lead nurturing

Re-engages cold and dormant leads with sequenced follow-ups so opportunities don't fall through the cracks.

Cost Comparison

What a lead generation VA actually costs vs a UK-based SDR

Typical example for one dedicated VA. Use the full calculator for your exact figures.

UK In-House SDR

UK Sales Development Rep (SDR)

£35,000 salary + oncosts

Monthly salary£2,917

Employer NI£297

Pension & benefits£175

Desk / equipment / overhead£350

~£3,739/mo

~£44,868 / year

Ant Assist VA · Entry

Dedicated Lead Gen VA

20 hrs/week · £5/hour entry rate

VA hours (20h/wk × 4.3wks)£400

Management & supervisionIncluded

Recruitment & onboardingIncluded

Office infrastructureIncluded

£400/mo

£4,800 / year

You save ~£40,068 / year (est.)

These are typical estimates. Get your exact numbers in the full calculator.

Calculate your exact savings →

FAQ

Common questions

Our VAs are experienced with CRMs including HubSpot, Pipedrive, Salesforce, and Zoho, as well as outreach platforms like Apollo, Lemlist, Mailshake, and Instantly. They also work with LinkedIn Sales Navigator, Hunter.io, and other prospecting tools. If you use something not listed, let us know during onboarding.

Yes. Your VA works under your brand and sends emails from your domain and can manage outreach via your LinkedIn account or a connected tool. All messaging is drafted to your tone and reviewed by you before sequences go live.

Most clients have their VA active within 5–7 working days of signing up. That includes matching you to the right VA, a kick-off call, and tool access setup. Your VA will typically hit full productivity within the first two weeks.

No problem. We can help you set up a basic CRM (HubSpot free tier is a popular starting point) during onboarding. Your VA can then own it from day one, setting up pipeline stages, importing any existing contacts, and keeping it clean going forward.

We work with you to define your ideal customer profile (ICP) before any prospecting starts. Your VA only researches and contacts prospects who match that profile. You'll review and approve targeting criteria upfront, and we refine it together based on response rates.

No long-term contract is required. We operate on a rolling monthly basis. You can scale hours up or down, pause, or cancel with 30 days' notice. Most clients stay because the VA becomes genuinely embedded in their workflow.

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