Privacy Policy

How Ant Assist collects, uses and protects your personal information.

Privacy Policy

This Privacy Policy explains how AAVA GROUP LTD, trading as Ant Assist (“Ant Assist”, “we”, “our”, or “us”), collects, uses, stores, and protects your personal information when you use our website or services.

This policy is designed to comply with:

  • UK General Data Protection Regulation (UK GDPR)
  • Data Protection Act 2018
  • Privacy and Electronic Communications Regulations (PECR)

By using our website, you agree to the terms outlined in this Privacy Policy.

1. Company Information

Legal Company Name: AAVA GROUP LTD
Trading Name: Ant Assist
Company Number: 15325330

Registered Office Address:
31-53 Xappee Building
Hunters Road
Birmingham
B19 1DP
United Kingdom

Website: https://ant-assist.com
Email: info@ant-assist.com

2. Information We Collect

We may collect and process the following types of personal data:

Information You Provide Directly

  • Full name
  • Email address
  • Telephone number
  • Company name
  • Job title
  • Billing information
  • Enquiry details
  • Information submitted through forms or consultations

Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Website activity
  • Referring website URLs
  • Cookie data

Communication Data

We may keep records of:

  • Emails
  • Phone calls
  • Meeting notes
  • Live chat conversations
  • Customer support communications

3. How We Use Your Information

We use your information to:

  • Provide our services
  • Respond to enquiries
  • Manage customer relationships
  • Process invoices and payments
  • Improve our website and services
  • Deliver customer support
  • Send service updates
  • Carry out internal administration
  • Comply with legal obligations
  • Prevent fraud or misuse
  • Send marketing communications where consent has been provided

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Contractual Necessity

Where processing is necessary to provide services requested by you.

Legitimate Interests

To operate, improve, and secure our business and services.

Consent

Where you have given clear consent for marketing or optional cookies.

Legal Obligation

Where processing is required by law or regulatory obligations.

5. Marketing Communications

We may send marketing emails relating to:

  • Virtual assistant services
  • Business support services
  • Promotions
  • Updates
  • Industry insights

You may unsubscribe at any time by:

We do not send unsolicited marketing communications unlawfully.

6. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to:

  • Improve website functionality
  • Analyse visitor behaviour
  • Measure marketing performance
  • Enhance user experience

For more information, please see our Cookie Policy.

7. Sharing Your Information

We do not sell personal data.

We may share information with trusted third parties including:

  • Website hosting providers
  • Payment processors
  • CRM providers
  • Email systems
  • Analytics providers
  • Cloud storage providers
  • IT support providers

Third parties only receive information necessary for their services and are expected to maintain appropriate security standards.

8. International Data Transfers

Some service providers may process data outside the United Kingdom.

Where international transfers occur, we aim to ensure appropriate safeguards are in place, including:

  • UK adequacy regulations
  • Standard contractual clauses
  • Secure data processing agreements

9. Data Retention

We retain personal data only for as long as necessary to:

  • Deliver services
  • Maintain records
  • Meet legal obligations
  • Resolve disputes
  • Enforce agreements

Retention periods may vary depending on the type of information and legal requirements.

10. Data Security

We implement appropriate technical and organisational measures to protect personal information, including:

  • SSL encryption
  • Password-protected systems
  • Restricted staff access
  • Secure cloud platforms
  • Staff confidentiality procedures
  • Security monitoring and updates

While we take reasonable precautions, no online system can guarantee absolute security.

11. Your Rights

Under UK GDPR, you may have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent at any time
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact:
info@ant-assist.com

12. Children’s Privacy

Our services are intended for businesses and individuals aged 18 or over.

We do not knowingly collect personal data from children.

13. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites.

Users should review the privacy policies of those websites separately.

14. Changes to This Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page with an updated revision date.

15. Contact Information

If you have questions about this Privacy Policy or your data, contact:

AAVA GROUP LTD
Trading as Ant Assist

31-53 Xappee Building
Hunters Road
Birmingham
B19 1DP
United Kingdom

Email: info@ant-assist.com
Website: https://ant-assist.com

16. Complaints

If you are unhappy with how we handle your data, you may contact the UK Information Commissioner’s Office (ICO):

Website: https://ico.org.uk
Telephone: 0303 123 1113