Cookie Policy

Effective Date: September 2024

Ant Assist Ltd. (“Ant Assist,” “we,” “us,” or “our”) uses cookies and similar tracking technologies to enhance your browsing experience, provide essential website functionality, and analyse how users interact with our website and services (the “Services”). This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.

  1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly, improve user experience, and collect data to enhance services. Cookies can store preferences, login details, and other information to personalise your experience.

  1. Types of Cookies We Use

    a) Essential Cookies

    These cookies are required for our website to function and cannot be disabled. They support key functionalities such as account login, security, and navigation.

    Example: session_id

    Purpose: Maintains your session across pages.

    Expiry: Expires when the browser is closed.

    b) Performance & Analytics Cookies

    These cookies help us measure website traffic and user interactions to improve performance. They collect and report information anonymously.

    Example: _ga

    Purpose: Tracks unique visitors for Google Analytics.

    Expiry: 2 years.

    Example: heatmap_tracking

    Purpose: Analyses user behaviour, such as clicks and scrolling patterns.

    Expiry: 6 months.

    c) Functionality Cookies

    These cookies enable additional features, such as remembering your preferences and custom settings, to enhance your experience.

    Example: language_pref

    Purpose: Stores your preferred language.

    Expiry: 1 year.

    Example: theme_mode

    Purpose: Saves your light/dark mode preference.

    Expiry: 1 month.

    d) Advertising & Targeting Cookies

    These cookies are used to deliver personalised ads and track the effectiveness of advertising campaigns. They may also limit how often you see certain ads.

    Example: ad_tracking_id

    Purpose: Tracks engagement with specific advertisements.

    Expiry: 90 days.

    Example: fb_pixel

    Purpose: Tracks user interactions for Facebook advertising.

    Expiry: 180 days.

  1. How We Use Cookies

Ant Assist uses cookies to:

  • Authenticate users and secure accounts.
  • Provide a personalised experience by remembering settings and preferences.
  • Analyse website traffic to optimise functionality and improve user experience.
  • Deliver targeted advertisements based on user interactions and interests.
  1. Managing Your Cookie Preferences

You can control or delete cookies at any time through your browser settings. Most browsers allow you to:

  • View stored cookies.
  • Delete specific cookies or clear all cookies.
  • Block cookies from certain websites.
  • Prevent all cookies from being stored.

To learn more about managing cookies, visit www.allaboutcookies.org.

  1. Opting Out of Analytics & Advertising Cookies

For performance and advertising cookies, you can opt out by:

Adjusting preferences via the cookie consent banner on our website.

  1. Changes to This Cookie Policy

We may update this policy periodically to reflect changes in regulations or our use of cookies. Updates will be posted on this page with an updated effective date. If required by law, we will notify users of significant changes.

  1. Contact Us

If you have any questions regarding this Cookie Policy, please contact us:

Email: info@ant-assist.com

Website: www.ant-assist.com