Instagram Advertising Specialist

Get your tasks done, stress less.

Instagram Advertising Specialist for Businesses

Build your loyal customers.

No Remote Risks
Higher conversion and engagement rates.
Tailored to your business and industry.
Always on Call
Built-In Cultural Fit
Skilled VAs. Ready When You Are.
Save over £15,000 a year

What Is an Instagram Advertising Specialist and How Can They Help Your Business?

Instagram ads work by custom-targeting your specific audience based on their demographics, interests, and behaviours.
An Instagram advertising specialist is responsible for planning paid ads, tracking and analysing performance, managing budgets, retargeting through tools like Meta Pixel and Instagram Ads Manager, ensuring compliance, and maintaining brand safety awareness.
Instagram is distinguished by offering an easy user experience that encourages users to take the required action and discover your business, collaboration chances, higher organic and paid engagement rate, and high-impact visuals, making it the key to trends.

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Business Benefits of Hiring an Instagram Advertising Specialist

Cost-saving solutions.
Reduced stress.
Boosted productivity.
Higher rates of engagement and conversion.
Reduced the burden of ad management.
Relying on experts and dedicated virtual assistants.
Consistent management and oversight.
Strong and effective online presence.

Instagram Advertising Specialist Tasks You Can Delegate Today

Campaign structuring

Create the campaign strategy, define the campaign objectives, and plan the campaign structure.

Custom audience targeting

Identify the target audience segmentation based on its behaviour and demographics, and continuously optimise audience targeting to reduce CPC and improve ROI.

Creative Management

Write Instagram-optimised ad copies, collaborate with a designer to create engaging visuals, and ensure creatives are aligned with the brand tone and objectives.

Performance Monitoring

Track campaign KPIs, including CTR, CPC, CPM, engagement, and conversions, and monitor ad relevance and frequency to avoid audience fatigue.

Budget Management

Allocate ad spend effectively across campaigns and objectives, adjust daily and lifetime budgets to maximise performance, and optimise bidding strategies for CPC, CPM, or conversion objectives.

Prepare reports and analyses.

Compile weekly and monthly reports on Instagram ad performance, provide insights into ROI, conversion rates, and audience behaviour, suggest actionable recommendations for campaign improvements, and present reports in a clear, client-friendly format with visuals.

Who Should Hire an Instagram Advertising Specialist?

OUR PRICING

Part-Time vs. Full-Time Instagram Advertising Specialist Support

80 hours at part-time hiring.

Entry level

Starts from

£ 0

Assist in setting up campaigns in Meta Ads Manager, follow existing strategies, and ensure correct placements for Instagram feed, reels, and stories.
Use saved and basic audiences, demographics, location, and interests provided by supervisors.
Write basic Instagram ad captions, upload visuals, and check formatting for feed, reels, and stories.
Monitor daily ad spend, ensure campaigns stay within budget limits, and flag overspending.
Track and record campaign KPIs, CTR, CPC, engagement, and monitor ad relevance and frequency.
Compile raw performance data into simple reports for managers.

Mid level

Starts from

£ 0

Create campaign strategies, define objectives (such as awareness, conversions, and engagement), and plan campaign structures independently.
Identify and segment audiences based on behaviour, demographics, and engagement data. Manage lookalike and retargeting campaigns.
Write high-converting Instagram-optimised ad copy, collaborate with designers to create engaging visuals, and ensure creatives match the brand tone.
Allocate ad spend across campaigns, adjust daily/lifetime budgets, and optimise bidding strategies for CPC, CPM, or conversion goals.
Analyse KPIs, identify underperforming ads, recommend adjustments, and scale successful campaigns.
Create weekly and monthly reports with insights into ROI, conversions, and audience behaviour. Suggest tactical improvements.

Expert level

Starts from

£ 0

Develop advanced campaign frameworks that span multiple objectives, scale campaigns for long-term ROI, and align strategies with broader business goals.
Build advanced audience segmentation strategies, integrate customer journeys, and continuously optimise targeting for reduced CPC and improved ROI.
Direct creative strategy, oversee A/B testing across visuals and copy, and align creatives with overall campaign messaging and brand identity.
Manage large-scale budgets, set advanced bidding strategies, forecast spend trends, and maximise ROI across multiple campaigns.
Build and oversee performance dashboards, provide strategic insights, and optimise campaigns for long-term scalability and profitability.
Deliver executive-level reports with advanced insights, forecast trends, and use data to guide future advertising strategies.

160 hours at full-time hiring.

Entry level

Starts from

£ 0

Assist in setting up campaigns in Meta Ads Manager, follow existing strategies, and ensure correct placements for Instagram feed, reels, and stories.
Use saved and basic audiences, demographics, location, and interests provided by supervisors.
Write basic Instagram ad captions, upload visuals, and check formatting for feed, reels, and stories.
Monitor daily ad spend, ensure campaigns stay within budget limits, and flag overspending.
Track and record campaign KPIs, CTR, CPC, engagement, and monitor ad relevance and frequency.
Compile raw performance data into simple reports for managers.

Mid level

Starts from

£ 0

Create campaign strategies, define objectives (such as awareness, conversions, and engagement), and plan campaign structures independently.
Identify and segment audiences based on behaviour, demographics, and engagement data. Manage lookalike and retargeting campaigns.
Write high-converting Instagram-optimised ad copy, collaborate with designers to create engaging visuals, and ensure creatives match the brand tone.
Allocate ad spend across campaigns, adjust daily/lifetime budgets, and optimise bidding strategies for CPC, CPM, or conversion goals.
Analyse KPIs, identify underperforming ads, recommend adjustments, and scale successful campaigns.
Create weekly and monthly reports with insights into ROI, conversions, and audience behaviour. Suggest tactical improvements.

Expert level

Starts from

£ 0

Develop advanced campaign frameworks that span multiple objectives, scale campaigns for long-term ROI, and align strategies with broader business goals.
Build advanced audience segmentation strategies, integrate customer journeys, and continuously optimise targeting for reduced CPC and improved ROI.
Direct creative strategy, oversee A/B testing across visuals and copy, and align creatives with overall campaign messaging and brand identity.
Manage large-scale budgets, set advanced bidding strategies, forecast spend trends, and maximise ROI across multiple campaigns.
Build and oversee performance dashboards, provide strategic insights, and optimise campaigns for long-term scalability and profitability.
Deliver executive-level reports with advanced insights, forecast trends, and use data to guide future advertising strategies.

3-step process to get your
dedicated Instagram Advertising Specialist

Step 1

Book a discovery call.

How about a quick chat? During the discovery call, we discussed your business needs and the specific service you require. For which industry? The key skills that would enhance your job. Think of it as setting the foundation. We listen carefully so we can provide the proper support from the very beginning.

Step 2

Get matched with your VA.

Start communicating with your newly identified partner, who aligns with your goals, culture, and values, as we carefully select your partner for you.

Step 3

Begin onboarding

In the onboarding phase, we turn plans into action, with your tasks done by a UK-led managed virtual assistant.

Testimonials

Clients Feedback on Our Instagram Advertising Specialist Services

"Ant Assist has completely transformed the way I manage my workload. The virtual assistant they matched me with is incredibly organised, proactive, and reliable. I used to spend hours on admin tasks, but now I can finally focus on strategy and growth. The onboarding process was smooth and professional. Highly recommended!"
Oliver Bennett
Marketing Manager, 34
"As a small business owner, finding trustworthy help is always a challenge. Ant Assist made the process effortless. My VA handles customer support, inventory checks, and even social media scheduling. It feels like I’ve gained an entire extra pair of hands. Brilliant service from start to finish!"
Amelia Turner
E-commerce Business Owner, 29
"I wasn’t sure virtual assistants would work for my industry, but Ant Assist proved me wrong. The assistant they provided is punctual, detail-oriented, and incredibly efficient with lead generation and appointment management. My productivity has doubled. Exceptional company and top-tier support."
James Whitfield
Real Estate Consultant, 41

Start Working with an Instagram Advertising Specialist Today

Lead traffic and make them loyal to your business.

Hire your Instagram advertising assistant with a complimentary consultation.

Instagram Advertising Specialist – FAQs

1Are Instagram Ads worth it?

Instagram is the first platform with a high engagement rate, offering scroll-stopping benefits and well-planned ads that guarantee your ideal target audience will see your business, whether you are targeting teens or adults, males or females, and even their specific behaviours. Additionally, Instagram allows access to Meta’s Advanced Targeting.

2How likely is it that my ad will appear on Instagram?

According to Datareportal’s 2025 global review report, the average Instagram user on Android spends around 1 hour and 10 minutes daily. Meta internal data also shows that 70% of users use Instagram for product discovery, making the Instagram platform highly recommended to reach your target audience.

3How to promote business on instagram?

Promoting your business on Instagram involves leveraging your Instagram account through the advertising journey, which aims to place your business in front of your ideal client’s feed, ensuring the right action is taken.