--- title: "Lead Generation Virtual Assistant for UK Businesses | Ant Assist" description: "Hire a dedicated lead generation virtual assistant from £5/hour. UK-managed, Egypt-based VAs handle prospecting, outreach, and CRM management." url: "https://ant-assist.com/services/lead-generation/" --- LEAD GENERATION VAs # Your Lead Generation Virtual Assistant. Fill Your Pipeline. Skip the Cold Calling. A dedicated lead generation virtual assistant who researches prospects, runs outreach sequences, and keeps your CRM clean, so you can focus on closing. Prospect Research · Outreach & Follow-up · CRM Hygiene · Call Booking [Calculate your savings](https://ant-assist.com/calculator/) · [Book a free 15-min call](https://ant-assist.com/book/) ✓ From £5/hour · ✓ UK-managed · ✓ Dedicated VA, not shared · ✓ 3-month probation, free VA replacement Trusted by businesses ## Our Clients A Week, Handled ## What your lead generation VA gets done in a week A typical weekly rhythm. Work arrives, your VA follows it through inside your tools, and what reaches you is the outcome. Tools shown are examples. Your VA works in your stack. Target accounts researched and enriched: this week's list is ready to send. Mon 08:58 Built in Apollo Outreach drafted in your voice, first-touch emails sent and logged. Tue 10:31 Sent via Instantly Prospects engaged on LinkedIn, conversations warmed up, handover notes ready for your call. Wed 13:20 Managed via LinkedIn Replies followed up while they're warm; promising leads tagged and scored. Wed 14:47 Tracked in HubSpot Discovery calls booked straight into your calendar with context notes attached. Thu 12:09 Scheduled via Calendly Weekly outreach report in your inbox: sends, replies, bookings, and what to double down on. Fri 15:26 Summarised in Sheets Pipeline cleaned for the week: dead deals archived, next actions on every open one. Fri 16:40 Updated in Pipedrive Who It's For ## Who a lead generation virtual assistant is built for Built for founders and sales leaders who are 1. Spending more than 5 hours a week on manual prospecting 2. Losing warm leads because nobody follows up 3. Watching their CRM data go stale 4. Finding a full-time SDR too expensive or risky 5. Doing outreach themselves between client work 6. Looking for predictable pipeline growth without the overhead What They Handle ## Six tasks your lead gen VA owns from day one ### Prospect research Researches and qualifies leads against your ideal customer profile, sourced from LinkedIn, industry databases, and your existing CRM. ### Cold email outreach Runs multi-step email sequences using your tools (Mailshake, Lemlist, Apollo) and your messaging, with no spray-and-pray. ### LinkedIn prospecting Sends connection requests, follow-up messages, and engages with prospects' content to warm them up before outreach. ### CRM hygiene Keeps your pipeline accurate by updating contact details, logging activities, moving deals between stages, and removing duplicates. ### Discovery call booking Manages your booking link, qualifies interested prospects, sends prep materials, and confirms attendance. ### Lead nurturing Re-engages cold and dormant leads with sequenced follow-ups so opportunities don't fall through the cracks. The numbers See what this costs, and what it doesn't. £500/mo · Dedicated lead generation VA, 25 hrs a week, management included £2,170/mo · In-house SDR on the same hours No employer NI, no pension, no desk or equipment overhead. [Calculate your savings](https://ant-assist.com/calculator/) · [Book a free 15-min call](https://ant-assist.com/book/) · £5/hour intro · 3-month probation, free VA replacement Cost Comparison ## What a lead generation VA costs A dedicated Ant Assist VA compared with a UK in-house hire and a UK agency. | What you get | Recommended Ant Assist | UK in-house hire | UK agency | |---|---|---|---| | Monthly cost, full time | Standard price £880 a month, introductory price £800 for the first 6 months | ~£3,363 | approx. £3,500 to £4,500 | | Monthly cost, part time | Standard price £520 a month, introductory price £400 for the first 6 months | Not shown on this page | approx. £1,750 to £2,250 | | Cost | | | | | First six months | Included Standard rate £5.50, introductory offer £5/hour promotion | Not included No | Not included No | | Employer NI and pension | Included None to pay | Not included You pay both | Partly Built into the rate | | Office and equipment | Included Included | Not included You provide | Partly Varies by agency | | Management | | | | | Who manages the work | Included Our UK team supervises | Not included You do | Partly The agency | | Recruitment and onboarding | Partly One-off onboarding fee | Not included You recruit and train | Included The agency matches | | Cover and risk | | | | | Holiday and sick cover | Included Leave coordinated, cover arranged where practicable | Not included You find cover | Partly Varies by agency | | Replacement if it is not right | Included Replaced at no extra cost, on our replacement terms | Not included Re-hire from scratch | Partly Varies by agency | | Data | Included Confidentiality obligations; Data Processing Annex | Partly Your policies | Partly Varies by agency | | Flexibility | | | | | Contract | Included 12-month term, 3-month probation | Not included Employment contract | Partly Varies by agency | | Scale hours up or down | Included Monthly | Not included Contract change | Partly Varies by agency | | Part-time option | Included 80 hours a month | Partly Depends on role | Partly Varies by agency | Entry offer: standard rate £5.50, introductory offer £5/hour for your first 6 months. UK agency figures are an approximate range around the £25 per hour agency benchmark our calculator uses. [Book a free 15-min call](https://ant-assist.com/book/) ### What the £5/hour entry rate includes - Dedicated VA, never shared - UK-hour aligned support - Management & supervision included - Office infrastructure included - VA replacement available - No NI, pension, or holiday costs - 3-month probation, free VA replacement These are typical estimates. Get your exact numbers in the full calculator. Or read [how much a virtual assistant costs in the UK](https://ant-assist.com/resources/virtual-assistant-cost-uk/). [Calculate your exact savings](https://ant-assist.com/calculator/) Process ## How to hire a lead generation virtual assistant Five clear steps. No guesswork. 1 Discovery Call We learn your business, tools, and the outcomes you need. 2 Role Brief We define the role, hours, responsibilities, and expectations. 3 VA Matching We recruit, screen and present candidates for you to choose. 4 Onboarding We embed your tools, SOPs, and brand voice with your VA. 5 Start Support Your VA begins daily work. We manage your VA's adherence and productivity: present, on time and working on the tasks you assign. ## Guides for this service - [How to hire a VA for lead generation: the UK guide](https://ant-assist.com/resources/how-to-hire-a-va-for-lead-generation/) - [Inbound vs outbound lead generation: where a VA fits](https://ant-assist.com/resources/inbound-vs-outbound-lead-generation/) - [Lead list building virtual assistant: what good looks like](https://ant-assist.com/resources/lead-list-building-crm-data/) - [Virtual sales assistant: tasks, cost and hiring](https://ant-assist.com/resources/virtual-sales-assistant/) Why Managed ## Why managed virtual assistant support beats a marketplace Recruitment and supervision are part of the service. That's the difference between hiring help and getting a managed service. Managed, not just placed Ant Assist doesn't hand you a VA and walk away. We manage daily supervision and coordination in the background so you don't have to. Replaceable without restart cost For three months from your VA's start date, if you're reasonably dissatisfied with their performance or fit, we replace them at no extra cost; you're not charged for the replacement during their handover and onboarding, and the three months restart. After probation, if a VA keeps underperforming after we've taken remedial steps, we replace them on the same basis. No NI, pension, or holiday overhead Your VA is managed by Ant Assist. You pay none of the employer obligations that come with UK in-house hires: no National Insurance, pension contributions, or statutory leave costs. Language & cultural alignment with UK clients Our team in Egypt communicates in fluent professional English, aligned to UK business hours. Your customers won't notice a difference, and your brand voice stays consistent. Social Proof ## What clients say about their Ant Assist lead generation VA Real teams using Ant Assist to clear inboxes, follow up leads, and ship orders without the hiring drama. Dr Cem Baysal · Clinic Director · drcembaysal.com ★★★★★ "We save over £2,100 a month vs what we were paying in-house. The VA is reliable, follows our SOPs, and Ant Assist handles the rest." Sarah C. Operations Manager, SaaS UK ★★★★★ "The office-based, managed model was the difference. Our customers get better service now than when we had an in-house team twice the size." Mark T. Founder, Professional Services ★★★★★ "Within two weeks our inbox went from a daily fire-fight to completely under control. The VA understood our brand and tone from day one." James H. E-commerce Director, UK Good Fit ## Is an Ant Assist VA right for you? A managed VA is brilliant for some teams and wrong for others. Here’s the honest split. A great fit if you… - Have recurring weekly work a VA can own end-to-end - Want recruitment and supervision handled for you - Are ready to hand over real ownership of a workflow - Want a steady pipeline without hiring a full-time SDR Not the right fit if you… - Need a one-off project rather than ongoing support - Want to hire and manage a freelancer directly yourself - Are only chasing the lowest possible rate, whatever sits behind it - Want guaranteed lead volumes from bought lists ## Explore more VA types Not the right fit? Compare other VA types - [Explore E-Commerce](https://ant-assist.com/services/ecommerce/) - [Explore Admin Support](https://ant-assist.com/services/admin/) - [Explore Customer Service](https://ant-assist.com/services/customer-service/) Services [Appointment setting virtual assistant A dedicated appointment setting virtual assistant for your UK business from £5 per hour.](https://ant-assist.com/services/lead-generation/appointment-setting/) · [Outsourced SDR Outsource sales development to a UK-managed SDR virtual assistant from £5 per hour.](https://ant-assist.com/services/lead-generation/outsourced-sdr/) · [LinkedIn outreach virtual assistant A dedicated LinkedIn outreach virtual assistant for your UK business from £5 per hour.](https://ant-assist.com/services/lead-generation/linkedin-outreach/) · [Outsourced cold calling UK Outsource cold calling to a dedicated, UK-managed virtual assistant from £5 per hour.](https://ant-assist.com/services/lead-generation/outsourced-cold-calling/) Rated 5.0 on Google. · Trusted by our clients FAQ ## Common questions about hiring a lead generation virtual assistant ### What tools can a lead generation VA use? Our VAs are experienced with CRMs including HubSpot, Pipedrive, Salesforce, and Zoho, as well as outreach platforms like Apollo, Lemlist, Mailshake, and Instantly. They also work with LinkedIn Sales Navigator, Hunter.io, and other prospecting tools. If you use something not listed, let us know during onboarding. ### Can the VA use my company email and LinkedIn? Yes. Your VA works under your brand and sends emails from your domain and can manage outreach via your LinkedIn account or a connected tool. All messaging is drafted to your tone and reviewed by you before sequences go live. ### How quickly can a lead generation VA get started? Timing depends on the role and any specific experience you need. We confirm it on the discovery call, because matching the right person matters more than matching the fastest. ### What if I don't have a CRM yet? No problem. We can help you set up a basic CRM (HubSpot free tier is a popular starting point) during onboarding. Your VA can then own it, setting up pipeline stages, importing any existing contacts, and keeping it clean going forward. ### How do I know the leads are quality, not just volume? We work with you to define your ideal customer profile (ICP) before any prospecting starts. Your VA only researches and contacts prospects who match that profile. You'll review and approve targeting criteria upfront, and we refine it together based on response rates. ### Is there a minimum contract? The initial term is 12 months, including a 3-month probation: if your VA isn't the right fit, we replace them at no extra cost. After 12 months it continues monthly with 30 days' written notice. Most clients stay because the VA becomes genuinely embedded in their workflow. ### Are Ant Assist virtual assistants human or AI? Ant Assist provides real, office-based human VAs. We are not an AI product. Every VA is recruited, managed, and supervised from our managed offices in Egypt. Your VA is a real person who follows your process and works under your brand. ### Where are the VAs based? Ant Assist VAs work from our managed offices in Egypt. They work UK-aligned hours and communicate in fluent English. The office environment ensures consistent supervision, equipment, and accountability every day. ### What if the VA is not the right fit? ### How is sensitive information handled securely? Every Ant Assist VA is bound by written confidentiality and data protection obligations. Your VA works inside your own systems, under your policies; you're the controller and we're the processor, under our Data Processing Annex. Your VA works only from our managed offices in Egypt, on devices we provide and secure, never from home; your data stays in your systems. Your VA uses only AI tools you approve. We notify you of any personal data breach within 48 hours. You retain control and can revoke access instantly. Still curious? Find [answers to common questions](https://ant-assist.com/help/) in our Help Center. Get Started ## Keep your pipeline moving, without doing the prospecting. A dedicated lead generation VA researches, reaches out, and follows up every working day, so qualified conversations keep landing in your diary. [or book a free 15-minute call](https://ant-assist.com/book/) [Calculate your savings](https://ant-assist.com/calculator/) Discovery call · Role brief · VA matched · Onboarded into your tools A free 15-minute call, no obligation. Or get an instant estimate with the calculator.